If you are looking for ways to improve your website’s technical SEO, a technical SEO audit is the first step. A Local SEO Consultant involves analyzing all aspects of your website to determine areas for improvement and identify any potential issues that could affect your rankings in search results.
There are several key components of a technical SEO audit, including site architecture, site speed, crawlability, internal linking, and more. As a technical SEO consultant, it is important to have a thorough understanding of all these factors so that you can effectively perform an in-depth technical SEO audit on behalf of your clients or your own website.
To get started with a technical SEO audit, start by performing an initial evaluation using tools like Google Search Console and Google Analytics. This will give you an overview of how your website is currently performing and identify any technical issues that need to be addressed. From there, you can begin to dig deeper into each individual component of a technical SEO audit.
Site Architecture
One of the most important aspects of a technical SEO audit is site architecture. This refers to the structure and organization of your website’s pages and content. A well-organized website will be easy for search engines to crawl and index, which can help improve your rankings in search results.
When assessing your website’s architecture, start by looking at the overall structure of your site. Is your navigation easy to use? Are your pages organized logically? Is it easy for users to find the information they are looking for?
Another important factor to consider is your site’s URL structure. Make sure your URLs are short and descriptive, and use keywords whenever possible. Avoid using dynamic parameters or session IDs in your URLs, as these can make your pages difficult to index.
Site Speed
Site speed is another important factor to consider when performing a technical SEO audit. A website’s load time can have a significant impact on its search engine rankings, so it’s important to make sure your site is fast and responsive.
There are a few different ways to assess your website’s speed, including using Google PageSpeed Insights or webpagetest.org. These tools will give you an overview of your site’s performance and identify any technical issues that are impacting its speed.
Crawlability
In addition to assessing your website’s technical SEO factors, it is also important to ensure that search engines can crawl your site effectively. This involves looking at things like your robots.txt file, internal linking structure, and sitemap.xml, among other things.
One good way to check for crawlability issues is to use a tool like Screaming Frog or DeepCrawl. These tools will scan your entire website and flag any potential crawl errors or issues that could be impacting its performance in search results.
As you can see, there are many different components of a technical SEO audit. By taking the time to carefully assess all aspects of your website, you can identify areas for improvement and improve your rankings in search results. Whether you are performing an audit on behalf of a client or your own website, having a thorough understanding of technical SEO is key to ensuring successful results.
If you need help performing a technical SEO audit, or if you have any questions about technical SEO in general, feel free to contact me. I am a technical SEO consultant with over 10 years of experience and I would be happy to help you with your website. Thank you for reading!
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As a technical SEO consultant, one of the first things I do when starting an engagement is run an audit. This helps me understand where the client’s website stands from a technical standpoint and identify any areas that need to be addressed in order to improve their SEO performance.
There are many different factors that go into a technical SEO audit, including site architecture, site speed, crawlability, and more. In this post, I’ll walk you through each of these factors and explain how they can impact your website’s SEO performance.
Site Architecture
One of the most important aspects of a SEO audit is site architecture. This refers to the structure and organization of your website’s pages and content. A well-organized website will be easy for search engines to crawl and index, which can help improve your rankings in search results.
When assessing your website’s architecture, start by looking at the overall structure of your site. Is your navigation easy to use? Are your pages organized logically? Is it easy for users to find the information they are looking for?
Another important factor to consider is your site’s URL structure. Make sure your URLs are short and descriptive and use keywords whenever possible. Avoid using dynamic parameters or session IDs in your URLs, as these can make your pages difficult to index.
Technical SEO is within your control as well, but it’s a bit trickier to master since it’s less intuitive.
Understanding Technical SEO SEO is a beast that is best broken down into digestible pieces. If you’re like me, you like to tackle big things in chunks and with checklists. Believe it or not, everything we’ve covered to this point can be placed into one of five categories, each of which deserves its own list of actionable items.
Optimize Page Speed Page speed is an SEO factor that has gained more and more attention recently. It’s also one of the best technical factors for improving your overall website performance.
With Panda on its deathbed, Page Speed Checker still provides great value. You can check up to five pages at no cost and see how Google measures page load speed as well as identify some quick wins to improve it (like image compression).
Crawlability Crawlability refers to whether or not search engine crawlers can find your site via links and then crawl your content effectively so they return relevant information in their results pages. In order words, an “un-crawled” site is going to get 0 visibility in the SERPs while websites with higher crawl rates will stand a better chance of showing up in search results for queries. If you aren’t technical, crawlability isn’t always easy to understand as Google is constantly changing the recipe.
Avoiding technical SEO mistakes is an important step toward improving your site’s visibility and overall performance. By taking the time to assess your website’s SEO factors, you can identify areas for improvement and optimize your rankings in search results. Whether you are performing an audit on behalf of a client or your own website, having a thorough understanding of technical SEO is key to ensuring successful results. So if you’re looking for help with SEO, or if you have any questions about technical SEO in general, feel free to contact me – I am a technical SEO consultant and I would be happy to help!
