Twitter Ads Management Company In order to reposition itself and restore its image to counter the trend which sees the number of its users in constant decline. The first of these was its decision to be place in the “News” category of the App Store rather than in the “Social Networks” category, in which Twitter suffers from competition from other social platforms. Within the category of information applications, the social network known for the constraint of 140 characters is at the top.
The latest among Twitter finds, is the launch of Engage. What is it about?
To put it simply, Engage is an application design for celebrities and influencers, that is to say for all those who are able to tip the balance of the web and social networks so that they can communicate better with their followers. Nothing new in principle: other social platforms such as Instagram or Snapchat are also dominate by the strong presence of famous personalities who constantly update their profiles and communicate a lot via these channels. Twitter Ads Management Company’s launch of Engage is therefore important not because of the novelty of this application, but rather because it highlights the fact that Twitter is deploying all the instruments in its arsenal to its revival.
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It should be note that for the time being, Engage is only available in the American Play Store, but it is foreseeable that soon it will be downloadable in the rest of the world as well. Engage offers a series of parameters and tools able to control in real-time the success of its profile, the reactions of the followers, the reach of each “tweet”, and the number and the quality of the mentions obtain. This is very similar to what happens with Mentions for Facebook, but with two important differences: the lack of a timeline and the implicit possibility for everyone to use it, whereas to be able to access Mentions must have a verify Facebook page or profile (with the blue badge next to the name).
What impact on this app
For the moment, it is difficult to predict what impact this app will have on the success and reputation of Twitter Ads Management Company or if it will allow this social medium to regain many of the users who left it, thanks to the presence strongest of well-known personalities, stars, and influencers, attract by the new tools made available to them. What is certain is that Twitter has understood that it is the celebrities to move the balance on the Web and on social networks, to bring back users. Inevitably, the revival of Twitter must go through these influencers too. It remains to be seen whether the launch of Engage will be enough to challenge competition from increasingly popular social media such as Instagram or Snapchat, which allow you to publish content (images, short videos, photos) with more customization options.
The reservation of your restaurant directly on Twitter
Once the link of your module has been integrate into your Twitter biography, your customers will therefore be able to book from your Twitter Ads Management Company account without leaving this network.
Deliveries and take-out orders via Twitter
The solution also allows you to take delivery requests and take-out orders directly from Twitter. A shopping cart system allows your customer to select the products they want to be deliver or pick up without leaving Twitter.
Measure Twitter performance
In order to allow you to measure the performance of this network, we have develop an analysis tool that gives you the possibility of quantifying the results of this social network.
Concretely, you will know:
the number of reservations, orders, and deliveries generate
the turnover obtain
your conversion rate (number of sales/number of people who view your module x 100 = conversion rate)
