How to Promote Your Instagram Account: Strategies That Work
As a business owner you realize that it is essential to be active on Instagram. However just being present on the platform doesn’t suffice to attract a following. To increase the number of followers and eventually customers. You need to know how to market and promote your Instagram account. check now
The positive side is that there are many tried and tested strategies that work for companies in nearly every industry. In this article we will look at ways to market your Instagram account using:
Make more content available
One of the most effective ways to position yourself to be successful in the world of Instagram is to create more content. While individual posts will get lesser views. Your overall reach increases substantially with each post.
If you publish five times every day. You’ll get five times as many people as you post every day. This is entirely in contrast to Facebook where you’re trying to limit the number of posts.
- Behind-the-scenes pictures of your team and you were working
- Photos of the product
- Pictures of your lunches at work
- Pictures of you having fun with other members of your community
- Photos of delighted customers who use your products or services.
- Inspirational or useful quotes
- Photos that show your support for charitable causes
- Discounts
Announcements of sales
Naturally, posting frequency is a matter of balancing the ideal frequency and what you can do. That’s why most businesses are only posting 1.5 times every day. To increase the chances of long-term success start with one blog post per day. Then increase your posting frequency once you’ve become comfortable with the daily posts.
A tip to follow:
Snap many photos at once whenever possible so that you can schedule posts ahead. This will allow you to maintain your posting frequency in the event of an emergency.
Write more stories
Technically this could be classified as “publish additional content,” But Stories are significant enough to be worthy of their debate. Over 500 million people use Instagram Stories. According to Facebook Inc 62% of these users are more interested in a brand following the publication of their uploaded Stories.
Stories are among the most appealing types of content you can invest in because they are in users’ upper tier of feeds. Additionally they allow you to mix videos photos and music to make something individual.
Promote a range of products
The Instagram Stories feature Instagram Stories allow people to swipe them for more information or swipe up to see the prices. This is an excellent method to make people more excited about new product lines.
Create a narrative
Tell the story of your experiences during an occasion. The development of your company’s brand over a year, or the typical day of your job. Make people interested in the history behind your company or product.
Are you just beginning to use Instagram Stories to increase traffic to your Instagram profile. Think about using story templates to organize your first few stories. There are many templates to choose from so you’re bound to find one that meets your requirements.
Create a brand-new hashtag
A brand-name hashtag allows you to use the power of user-generated content. Customers can use hashtags in posts that demonstrate their interaction with your services or products.
This can be an effective form that shows social trust. It is also possible to use this hashtag to promote giveaways and contests (more on this in the future).
Here are a few easy methods to make a brand-new hashtag:
Change your brand’s name into hashtags. The easiest method to accomplish this is to utilize your name directly, for example, #GoPro.
You can also change your brand’s name by reducing it or including the word. A great hashtag that utilizes both of these strategies is #MyCalvins.
Create a hashtag that reflects the experience of interaction with your brand. Consider the actions people take with your products and create a hashtag reflective of them. A couple of great examples are #ShareACoke and #TrippinWithTarte.https://www.nativesdaily.com/
Each social media platform has some kind of geotagging. However it is essential on Instagram where users are likely to browse for pictures of specific locations. If your company has physical locations. It is necessary to be using geotags. They are also helpful when visiting famous and picturesque places or other shops.
Run Instagram giveaways
Contests and giveaways are great ways to increase the number of followers in a brief time. There are three kinds of contests that you can host on Instagram:
Solo giveaways are giveaways comprised exclusively of your items or products. Solo giveaways are solely a showcase of your company’s name and depend on your resources. But, they don’t provide the promotions that other types of giveaways.
Collaborative giveaways are the case when two or more companies give the chance to win at least one item or service in a single giveaway.
The giveaways are usually announced on the official pages of all the brands participating. Sometimes there are several prizes. Which allow every audience member to take home something. Collaborative giveaways are an excellent method to establish relationships with other brands and increase the number of fans.
Sponsored sweepstakes:
Sponsored sweepstakes happen when a brand or person invites someone else to contribute prizes to a raffle. They’re usually advertised on behalf of both the sponsor’s brand and the account that hosts the giveaway.
The company that sponsors the giveaway usually delivers the prizes itself. Eliminating the hassle of shipping and decreasing the cost.
It cannot be easy to find collaborators or sponsors to run giveaways when your Instagram account has only tiny followers. Try a few giveaways by yourself to draw attention to your account. Put your content in front of potential new followers, and demonstrate to potential collaborators why they should consider collaboration with you.
Join forces with influencers as well as other brands
You can discuss the excellent work you do whatever you like however it won’t have the same weight in the same way as an opinion from a different person. When an influencer or company endorses your work, this gives them credibility.
Giveaways that are sponsored and collaborative are great ways to create partnerships. However there are many other ways to work with influencers and brands.
Instagram takeovers:
In this situation you are the person posting on the other brands or accounts on social networks for a single day. Additionally you will be responsible for responding to comments posted on posts you make. The majority of these takeovers are reciprocal. Therefore if you wish to take part you must be ready to make sure you share your Instagram account as well.
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Live event:
If you work in an office that welcomes guests organize an event with local influencers. If you have private offices make it a point the opportunity to take local influencers to excellent restaurants or other locations that provide great photography opportunities.
Reviews: Submit your product to influencers or provide your products to brands for reviews. Request them to post an online review of their service and provide you with an endorsement that you can incorporate into your content on social media.
This is also an excellent opportunity to develop other partnerships when your work enthuses them.
