Delivering quality design work to a client’s needs is not an easy task, Digital Marketing Agency Mohali and most designers know that structuring your approach is very important to managing your time effectively.
You can approach this process in many ways, but a few essential phases. Like research or reviews, should always be part of your schedule.
Here are the 7 steps that most design projects go through to go from. The initial client brief to a successful design.
Step 1 – Review the Client Brief
- Set goals and context from the brief – the brief is the blueprint that leads you to the final design. This is the time to ask as many questions as possible. To make sure you’re getting started on the right foot.
- Underline the essential points: what message should be convey. Digital Marketing Agency Mohali and by what means (eg slogans, photography, etc.)? Having these points available will allow you not to get lost along the way.
- A neat design brief serves as a point of reference for you and the client to get you on the same page. Keep it available throughout the process.
Step 2 – Do Research
- Research as much as time allows, to make sure you understand the project as much as possible. Initial areas of research should include the history and culture of the client’s business, the local (and possibly international) competitive environment, and industry trends. There’s nothing worse than creating a great design that gets rejected because it looks like the company’s competitor.
- Next, you need to analyze your project’s target audience, or demographics – the age, gender, income, occupation, location and lifestyle of the people the client wants to reach. Knowing your audience is key to communicating the right message.
- If you want to learn more about how search affects your designs, check out my previous post on the subject.
Step 3 – Brainstorm
- You’ve researched your brief, the client, the industry, and the audience. Now it’s time to collect them. One way is to brainstorm ideas: use structure concept maps with ideas relate to your central concept. Others prefer to make lists, or write down ideas found in the shower on a piece of paper or in their phone. No matter your preference – stimulate these ideas!
- Be sure to save all your ideas and concepts. You never know when something originally deleted will come back as the perfect solution for all your worries.
Step 4 – Make Sketches
- Sketching your ideas to define their visual elements is a great way to save time – Digital Marketing Agency Mohali it saves you from spending too much time in Illustrator reworking a concept your client may not like.
- With design sketches and mockups, you can create a number of different approaches fairly quickly, and get an idea of fundamental elements like the layout of a web page or the shape of your logo.
Step 5 – Concept Development
- Once you’ve drawn your first thoughts, it’s time to develop your favorite concepts. It is a good idea to develop 3-5 different designs to give your client a choice, although this number may fluctuate depending on the needs of the project.
- Introduce these concepts to your client, explain the idea behind each one and why it is what the client needs. This is where your design research will come in handy!
- Don’t think that unchosen concepts are waste – giving your client different options often allows you to combine their favorite elements from each of these concepts. Plus, Digital Marketing Agency Mohali knowing why certain designs are preferred over others will help you get to know your client better, which helps you create the ideal final design.
Step 6 – Changes
- When the client has chosen a concept, it is time to review the design so that it meets the objectives and outline. The client may want a mix of the concepts you presented or the creation of something completely new. From his suggestions, you can present new designs. It sometimes takes several stages of changes before arriving at the final design.
- Don’t be afraid to share your opinion on what looks best; you’re the design expert, and clients are often happy to get advice. But remember to base your suggestions on research and don’t stray from the client’s brief. It is important to achieve a balance between offering a product that your customer likes, Digital Marketing Agency Mohali and a product that you know will be effective according to the stated objectives.
Step 7 – Finishing
- We are almost there ! Your client likes it, apart from slight modifications here and there. Once these are done, there is only one step left…
- The validation!
- Submit the files – the project is complete!
There’s nothing more enjoyable than returning a completed project to a satisfied client, Digital Marketing Agency Mohali so congratulate yourself on a job well done. And start looking for new clients, if you haven’t already.
