With digital transformation at your doorstep, you need to adapt to this changing market space. To make your brand’s digital footprint last and attract more audience to your site, you need SEO.
If you want to ensure that your website stays relevant and visible on search engines, SEO is the key to everything.
Every market segment needs SEO including hotel chains, restaurants, and diners. Just creating a website for their food service will not suffice. You need to optimize your hotel’s/ restaurant’s website and tune it to the best SEO practices. This way you will stay ahead of your competitors and secure top rankings on the SERPs.
6 Essential SEO Practices For Food Service Industry Websites
Search Engine Optimization or SEO is an indispensable asset for all businesses and brands that want to make their impression last in the digital realm. SEO holds the key to improving your brand visibility and rankings on search engines.
The food service industry contains a huge market segment that includes hotels, restaurants, diners, cafeterias, food joints, hotel chains, cafeterias, inns, catering, and so on. For every specialized food service, you need a specific website to market your service and attract the right traction. Therefore, SEO comes hand in hand with all of this.
The following are the best-proven SEO practices that will help your hotel/ restaurant/inn/ website.
Discoverable, Relevant & Well-Researched Use Of Keywords For GMB & Web Pages
To get the right traction, you first need to match your target audience’s search results. For this to happen, you need to use the right keywords and specific phrases. This will put your website before other search results organically and the visitors can check out your services.
At the initial stage, you need to hire professional help or SEO service providers in India that will assist you in the whole process. The SEO experts will survey and analyze the market to find out which keywords will enhance the organic search results.
The right and specific set of keywords will help your hotel/restaurant website get discovered by the right audience. The role of keywords is that whenever any user is searching for anything, a string of words is used to pinpoint the search. The search engines match the keywords with the most optimized content using those sets of keywords.
Remember that your keywords should be distinctive and relevant to your content, should best describe your offered service, and is user-friendly. Your competitors will use the same keywords, but you need to stand out from them by staying authentic and SEO-friendly.
You can use keywords relevant to your geographical location or areas where you offer service in. You can even use long-tail keywords containing about 5 to 6 sets of words describing your offered food service like ‘Mediterranean chicken breakfast bowls’.
Specific areas where you can use your list of keywords-
- Restaurant or hotel home page
- Page titles of the web pages
- Meta description of the restaurant/hotel website and its service
- Page headers subheaders (H1 to H6)
- Anchor text for internal links on your website
- Image alt description (that is images on your website)
- Google My Business (GMB) profile description and while listing
Listing On GMB Acts Like A Online Directory For Your Target Audience
Google My Business (GMB) is a very critical part of any business or brand as it acts as an online directory for your target audience. Listing your hotel/restaurant/inn on Google My Business improves the scope of your business by 10 ten folds. It is especially significant for driving local traffic to your website. GMB profiles are good local SEO integrated with Google Maps.
So whenever anyone is looking for local restaurants/ hotels/ inns/ cafeterias, your enlisted business will show up. They can collect necessary information from your GMB profile like- location, operating timings, other branches, contact details, etc.
You can also add images, videos, menus, delivery options, sneak peeks, reviews, and the feedback section on your GMB profile. All this will exponentially improve your website rankings and optimize your website. Additionally, it will generate more traffic and user engagement.
Moreover, there are other online directories like Bing, Apple Maps, Yelp, etc that are as efficient and effective as Google My Business. These online directories will direct your audience to visit your website as well as encourage your online presence across all platforms.
Blog Posts Improve User Engagement & Search Results
Content creation is a great way to get new eyes on your hotel’s or restaurant’s website. Blog posts and articles portraying your specialized services are a great way to interact with your target audience. Consistent, innovative, and relevant blog posts including keywords that are published across various platforms (including social media platforms) will drive huge traction. You can connect with your target audience more and boost the clicks on your website.
This is a type of on-page SEO technique that will help you to position your brand. With the blog post, you can answer the queries of your audience and customer as well as improve the search results. Any SEO agency in India can help you with this and assist you every step of the way by creating top-notch content for your hotel/restaurant website.
Backlinking Your Restaurant’s/ Hotel’s Website On Other Websites Projecting Trust & Credibility
One of the most encouraging and fruitful SEO practices to boost the rankings of any website is backlinking. You can ask other business websites to link to your hotel’s or restaurant’s website. This portrays that other site owners trust your website and help you with Google while optimizing.
The backlinking process strengthens your website’s reach and credibility in the digital market space and thereby pushes your ranks higher in search results. Additionally, you can submit your websites on other online directories like Bing, Apple Maps, Yelp, and so on.
Citations or backlinks on other websites are a great way to boost your audience reach and SEO rankings. It is also crucial for local SEO as it impacts the organic search results distinctly. Google checks out these citations and this makes your hotel/restaurant website a credible source. The consistent information about your business name, address, and contact details makes it more legitimate and accurate.
Add Schema Markup To Boost The Ranks On SERPs
Adding schema markup helps in adding structured data to your hotel’s or restaurant’s website for search engines. The purpose of using schema markup is essential to help search engines help understand the contents of your website better while indexing and optimizing it. It is top SEO practice mostly implemented by SEO experts all over the world to enhance the results on SERPs (Search Engine Results Pages).
Enlist Your Restaurant/Hotel Website On Different Review Sites For Frequent Clicks
Listing your restaurant/hotel website on review websites will boost your SEO rankings and drive more traffic to your website. Especially the positive reviews, ratings, and testimonials from other customers will boost your local SEO rankings. Respond to all the customer’s queries and feedback (good or bad) so that they know that you value them and their findings.
Your hotel’s or restaurant’s testimonials on Google, Yelp, Bing, and other review websites encourage higher click-through rates and help you connect with your potential customers. All this greatly impacts your website’s performance and SEO rankings with frequent visits.
Pro Tip- Don’t Forget The Basics
- Ensure that your website loads faster, that is within 2 seconds or else your bounce rate will increase, as soon as your website takes time to load, your audience will abandon your hotel/restaurant website. This will majorly affect your SEO rankings and pulls downs your website performance overall.
- Always remember that your hotel/restaurant website should be mobile responsive and fit to any screen (including handheld devices). A mobile-friendly website is a major SEO parameter that Google detects while indexing your website. A mobile-friendly boosts the user experience and thus improves the search engine rankings.
- Your hotel/restaurant website must be secure for you and your audience to interact with. Even Google gives preference while ranking secure websites. Apply for an SSL (Secure Sockets Layer) certificate that will authenticate your compliance with all security protocols.
- Interact with your target audience on social media platforms like Facebook, Instagram, Twitter, etc to drive more traffic to your site. There are billions of active users on social media platforms which gives you a scope for your hotel/restaurant business to tap into. There are a lot of new audiences with whom you can interact and bring to your website.
SEO encompasses a huge area of expertise and with top experts, you can enjoy the most of it all. The proven SEO tactics for your hotel or restaurant website will exponentially improve your website’s rankings on the search engines and optimize your website’s performance. Any industry aspiring to make a mark on the digital sphere needs SEO. Learn about the basic tactics that you can implement while building your website.