1. Increases customer retention
The 95% of customers that you acquire are more important than the 5% you retain. Your profits will increase over time if you retain customers.
A mobile app makes it simple for customers to shop again thanks to the convenience of having saved orders, recommendations and past purchases. It increases customer loyalty.
2. Shifting your mindset
We’ve seen a shift in consumer mindsets since the Pandemic. Online shopping is becoming more popular.
Online shopping is becoming more popular and businesses must be present on this platform. Mobile apps offer better access to products. Push notifications let customers know when a new product has been added to their catalog.
3. An Upward Sales Graph
The likelihood of a purchase increases if you’re on the medium your customer uses the most. Your customer might suddenly recall that they need to buy vegetables for dinner while browsing social media. The customer will then open the app and complete the order. They’ll wait for delivery.
It increases your chances of increasing profits and gaining new customers.
4. The AOV goes up
The metric used to determine if your shop’s success is called the Average Order Value. People will buy more if they see that everything can be purchased in one place. This increases the Average Order Value, which helps you make more money in your business.
An increase in your AOV could help you multiply your business’ earnings. Hire an ecommerce app development company in Mumbai to develop an perfect app.
5. Personalize your shopping
People are more likely to be welcomed by sales people when they enter the store. They would then show the customer what they want and offer to suggest similar items.
Mobile commerce will be able to replicate this model for customers who are regulars and personalize their shopping experience. Users will be able to get suggestions and an interface that best suits their needs.
Factors That Impact eCommerce App Development
Let’s discuss the prerequisites of a successful eCommerce mobile application solution. This will provide the framework for app development. These five factors will help you develop your mobile app to support the retail idea.
We will now answer the critical question of how to transform your idea into an app model.
Know who are the users of the app
You already have data about your target audience if you shop in a physical location and then go online. Online shoppers and people who shop in stores are different.
You should also check if people who shop in-store shop online. Are they interested in purchasing from you online?
Your audience can be defined better by demographics, geographic segmentation, purchase behaviour, shopping instincts, purchases, and other factors. Secondary research is a great way to define your target market if you’re opening your first store.
It is easier to design the application if you know who you are designing the store for.
The budget for your mobile commerce app
Cost of developing a mobile app depends on many factors, including complexity and expertise of the development team.
Are you looking for an advanced mobile app to support your eCommerce business? Do you prefer to go slow and develop the app, then check the pulse of end users before building more advanced features?
As you add more features to your application, your budget will increase. Your budget will be affected by the platform you choose.
The cost of delivering an MVP (a basic app followed up by an advanced one) will be lower if you are planning to do so. Native development requires a larger budget.
Your mobile app’s look and feel
Mobile application development is all about user experience. If you can’t create amazing experiences for your customers, you will be less likely to convert them. Your business will have a harder time retaining customers.
It is therefore important to plan the appearance and feel of the app. The app movement is intuitive if you look at Amazon. Subscription management is easy if you know where to find it. With minimal effort, purchases move quickly through pages.
This is the list of must-haves
What features would you like to see in the application? What features will you see in the first phase? What number of features will you be able to introduce in the next phase
If you want to improve the use and retention of mobile commerce, it is important to plan in phases all features that will help customers shop with your app.
Planning your mobile app requires a simple checkout. A search bar is also essential for making it easy to find things.
A feature can be released every 15 days from the moment the app’s first look is launched. It is just as important to plan the release of the feature as it is to identify the functionality.
The Development Process
The first thing you should discuss with a mobile app development company (post requirements), is the process. To get started, do you want an existing app cloned or a new app built from scratch?
If you have a 10-minute grocery delivery app then you can copy it and release your first glance. It is much easier to build on it and this speeds up deployment. If you want to build something from scratch, however, it is important that you are familiar with the technology and the approach.
This will help you save time and cut down on development costs. Partner with the right company if you’re a non-tech entrepreneur to make this happen.
Step 1. Define the purpose
You can keep going, but not knowing where you want, and everything becomes a destination. It is possible to miss the goal.
This is also true for eCommerce mobile application development. Before you start, define the purpose of your application.
- Are you interested in using it as an alternative store?
- Do you want to expand your delivery area?
- Do you want to see more retention from this application?
This will allow you to create the perfect app for your idea. A mobile app can make it easier to deliver to all houses in the area. Although people may not want to travel to the address, they might prefer to order from the app.
Step 2. Research your Market
What makes your application appealing to the market? Is there anyone who is waiting for your application to be considered?
The 10-minute delivery apps are a huge success because they provide instantaneous, on-demand services. An eCommerce marketplace owner noticed this need and developed the app.
This research will reveal what your audience wants, how they prefer convenience, and how you can offer that to them.
This is the time to study your competitors so you can fill in any gaps with your mobile app.
Step 3. Choose your Development Approach
Two aspects must be considered at this point.
- The technology stack
- The development approach
Let’s begin with the development approach. This will determine the tech stack. You should choose tools and frameworks that support native approaches if you intend on using them.
Your tech stack will contain either iOS-specific tools (XCode or Swift programming language), or Android-specific software (Android Studio, IntelliJ IDEA).
Cross-platform development can be done with Xamarin or React Native, as well as Flutter.