After Google, YouTube is the second-most-visited website online, according to Alexa traffic rankings. Unfortunately, many digital marketers continue to use it similarly to other social media platforms. However, producing video isn’t the key to success on YouTube; rather, you need to optimise it, just like you would with a website. Videos with millions of views and ones with hardly any viewers that are essentially the same are both readily available. Often, only a few factors make the difference between success and failure. When it comes to YouTube SEO, a lot of the effort can be condensed into a procedure that you can use on all of your older videos before applying it to each video as you launch it. And you will soon learn how to do that.
Here’s what you need to know if you want your YouTube content to rank first for the keywords that matter to you.
Before you dive into YouTube optimization strategies, you must have a firm understanding of the underlying knowledge in this part.
Conduct keyword research
Given that YouTube is a video search engine, creating content should be approached strategically, just like website optimization. Finding out what interests and how your audience communicates online requires conducting keyword research.
Your YouTube keyword research may get underway quickly. Just visit YouTube and begin typing a keyword into the search bar. The YouTube search box’s autocomplete feature, known as YouTube Recommend, will suggest popular searches to you as you write. By repeatedly searching the alphabet for the first letter of the next word in your search query, the free Ubersuggest tool allows you to take this to a new level. Don’t forget to change the default “Web” to “YouTube.”
Keep tabs on your YouTube placements.
Are you tracking your positions on YouTube? You probably do this with Google search results for a variety of your favourite phrases. If not, you ought to be. To measure your progress as you optimise your videos, choose a programme from the numerous available—both free and paid—that you are comfortable using.
Content is king but consistency is queen
It goes without saying that you need excellent content that sticks out from the crowd in order to compete with all the other creators in the quick-paced, aggressive world of YouTube. While being a viral sensation is fantastic, keep in mind that YouTube is about more than just views; your goal should be to increase your subscriber base and create enduring connections with your audience.
How are you going to do that? through the creation of high-quality content and regular publication of it. You will just lose subscribers and be hurt by inconsistent posting. If you promise to post every day, make sure you do so. Never miss a week or post a late video if you post once per week at 9:00 a.m. on a Tuesday (even if it is only a few hours or the next day).
Short isn’t sweet
Be wary of agencies and production companies who claim that YouTube only receives short, one- to two-minute videos. Keep in mind that YouTube wants to be able to compete with television and charge similar advertising rates. In order to run more advertisements and keep visitors on the site for longer, they are seeking for long-form, high-quality content. The performance of the possibility of ranking in Google searches are often better for videos that are at least five minutes long.
The watch time of your videos, as well as your channel as a whole, is an important metric to monitor. As your channel expands, you ought to see monthly increases in watch time.
On YouTube, playlists are a neglected source of advertising. The majority of businesses build their playlists around dates, content types, products, and other broad categories, but to fully utilise this function, you must delve deeper.
Discover the things that people in your niche are searching for using your keyword research, and then make playlists based on those subjects. To draw viewers to your YouTube channel page if you don’t have a lot of content, you may even make playlists using other people’s videos.
The first 48 hours
It is well known that YouTube’s algorithms are harsh. Be certain that all of your optimizations are prepared before you post a new movie (see below). A solid start is essential—or none at all. Avoid posting videos with the goal of later optimising them. You’ll fall in the rankings if YouTube can’t clearly understand the subject matter of your video or if viewers aren’t engaging with it (as measured by watch time and other engagement metrics), and it will be challenging to make up any lost ground.
Although it is feasible to go back and correct badly optimised movies by changing the titles, descriptions, tags, thumbnail, transcript, and so on (which I do advocate), much of the harm will have already been done after the first 48 hours. When the algorithm deems your content to be undesirable, it is quite difficult to recover from being buried (please forgive the Thor reference).
YouTube SEO : How To Optimize YouTube Videos
It’s time to get down to business now that you are familiar with the fundamentals. Here are some tips for making your YouTube videos as successful as possible.
The video’s title needs to be attention-grabbing and forceful. It must succinctly explain why the user should bother viewing your video rather than being overly wordy. Send them the good stuff!
Consider your competitors’ rankings for those keywords after conducting your keyword research (as mentioned above) and before deciding on your title. These are the videos you’ll be competing with, therefore you want your title to be on par with or even better than theirs.
The YouTube searcher is actually more likely to click on a video if the thumbnail image is more appealing than the title. Even if you optimise your SEO properly in every other way, no one will click on your video if the thumbnail is unattractive.
The sole image that provides viewers a feel of the content they will be spending their time watching is the thumbnail. People will not find it to be a worthwhile use of their time if it appears amateurish or dull. You have to remember this because this is very important for YouTube SEO.
The “custom thumbnail” option and having that thumbnail image contain graphical text will get the greatest results; however, you must first be authenticated by YouTube in order to use this option.
- Add titles and amusing visuals to personalise your thumbnail image.
- Obtain professional photography that has the thumbnail in mind. (Note: A frame from the video need not be the foundation of the thumbnail.)
- Make it captivating.
- Verify that it is well-lit.
This buttercream frosting movie thumbnail catches the viewer’s attention thanks to its harmonious use of vibrant, but not garish, colours, the title’s strong visual appeal, and the tastefully arranged image.
- A logo that is obtrusive
- Employ contrasting hues.
- Obtain a haphazard, amateurish still.
- Include only text in your thumbnail.
This thumbnail for the cupcake decorating video lacks impact because it’s unclear. We don’t know what’s happening because the woman is staring off-screen at someone, and the scene doesn’t look finished.
A common error is to write the description in only a few sentences. You have the opportunity to add links, calls to action, and performer biographies to the video to further the content. A link to your website should be placed “above the fold,” or before the request to “Show more,” if you want people to click on it. Additionally, in that first phrase, use a hook of some kind to entice readers to click “Show More” and view the rest of your video’s description.
The video transcript, or captions, is supplementary content that is taken into account by YouTube’s ranking algorithm. Don’t rely on YouTube’s automated transcribing process; there will undoubtedly be mistakes in the transcript. Use a transcription service or a virtual assistant to make a transcript of the video; alternatively, proofread and edit the automatic transcript. In the event that you choose the latter, keep in mind that the time stamp must coincide with the audio track.
You can offer translations of your video into other languages in the same time-stamped format as your transcript, did you know that? It’s a fantastic method for expanding your audience internationally without having to reshoot your videos. It enables your video to rank for keywords in that foreign language and enables users of foreign languages to watch it with subtitles (closed captioning). For instance, you may publish the Spanish transcription after translating the movie.
Along with the ability to add closed captioning, YouTube also allows you to add different metadata in many languages, including the title, tags, and descriptions.
It’s not difficult to tag. Use phrases in addition to single keywords when tagging your videos; for instance, if your video is about surfing at Malibu Beach, tag it with “surfing,” “Malibu Beach,” and “surfing at Malibu Beach.” The free vidIQ Chrome extension allows you to examine the tags on YouTube videos even though they aren’t normally viewable on the site. Enjoy searching through the content of your competitors for the greatest tags!
Ensure that you link to every place in the description where you want your potential fan base to go, including your website, all of your social media channels, other videos you’ve uploaded (to increase overall views and increase subscriber numbers), and any other place you might want to direct viewers, like a squeeze page. Select the link in your description that you want to appear above the fold. The transition to my next point is excellent since you can advertise some of these locations using YouTube cards.
Call to action
Practically every video should end with a subscribe button for viewers. Give them a simple option to subscribe, then explain why they ought to. Marie Forleo is an excellent life coach and motivational speaker. She gives a cute little outro at the end of each of her videos, such as, “If you liked this video and found its tips helpful, subscribe!” In case viewers miss the message, she even includes a tiny arrow pointing to the subscribe button. You must be that clear.
Google receives a lot of information from subscriptions: If people are subscribing to this video because of it, there must be something valuable about it. In what is known as the “end screen,” Forleo also has videos playing in boxes at the very end of the video that link to other videos of hers. This is a fantastic strategy to increase the number of views for your other videos and increases the likelihood that you’ll gain a subscriber.
Start by polishing every YouTube video already on your channel. Even if they have been available for a while, take the time to improve their design, employ some of YouTube’s features as well as some third-party ones, and offer a better viewing experience. The effectiveness of your channel is still evolving.
Then, include all these tools and suggestions into a new workflow that you’ll use for any future movies that you publish.
Video optimization requires time investment if you’re serious about gaining more YouTube views, subscribers, and rankings.
But if you think all of these are too hectic for you but you can’t ignore YouTube’s importance then it’s time to contact a video promotion service like Video Boosters Club. In this way you will get more YouTube views and views. You can do better YouTube marketing than your competitor, because Video Boosters Club is a very reputed company. They have all the essentials to be called the best. So, if you are thinking which company would be perfect? Then your answer is in front of your eyes. And same with another company called Promozle. If you want to promote YouTube music videos then you can hire Promozle because they are expert in this genre.