To be effective in your business, your prospecting process needs to be well defined and targeted.
Did you know? Targeted prospecting is more effective than traditional sales prospecting.
Sometimes, less is more
There is this general misapprehension that the more prospects you talk to, the more deals you can close.
The drawback with this concept is that the hour you spend getting to know one prospect from a huge list is the time you are losing out to spend on prospects that might close soon.
In lieu of having a larger prospect list, sales targeting allows you to concentrate more of your time on customers that might actually buy i.e., the hot leads.
Target the right audience
A truly targeted prospecting strategy starts by focusing on reaching the right people at the right time and knowing exactly what to say at that point in time.
Like the hunters of old, you’re going to need the right tools to reach out to the right customer.
Find email to initiate communication
You will have to find email for building email lists. This is a significant part of cold email outreach. And the hand operated approaches for growing your email list take time.
Suppose you encounter a new prospect who you suspect could be the ideal one for your business collaboration or is most likely to use your product or service.
Would you prefer to wait for the opportunity to pitch your product to them?
It will take you nowhere and you will end up losing your hot lead to your competitor. So, you need not have to wait for a prolonged period, instead, you can create a way to reach out to them.
Now comes the question, how can you contact that person?
How to reach out to the right person?
Email still remains to be the best way to contact someone you never knew before.
Back in the days, before technological advancement, finding someone’s email address was not an easy task. People used manual search methods to find the desired email ids.
However, those techniques are now outmoded, and many cool new tools are added to the prospecting game.
Introducing email search tools
We have something called Email Search Tools such as GetEmail.io, with this, you can find the email address of your prospect quite easily. This tool is in growing demand among marketers, sales professionals, event managers, etc.
Furthermore, GetEmail.io is among the few tools that allow you to look for the email addresses associated with a LinkedIn account.
You have a chrome extension for this tool, and by installing this extension, you would be able to go onto a prospect’s LinkedIn profile and find the email that they used to sign up with.
Thanks to the masterminds behind setting up the extraordinary algorithm for this email finder tool. Now that you know about this, you can test its ability by using the Freemium subscription plan.
After finding the email address of your prospects,’ in case you are using the generic sales outreach strategy to book a meeting, it is time to drop it, since you need to reach out to different prospects in a different manner.
You ought to learn how you can build a personalized sales outreach strategy based on your prospect’s intent.
Concluding thoughts
Sales prospecting can be a tedious job full of monotonous tasks, howbeit by incorporating some of the tools discussed above, I hope you’ll be able to intensify your efficiency, get connected with the desired prospect in less time, and close more deals than ever before.