Have you been wanting to be on the top list in every search engine? As a beginner in Search Engine Optimisation (SEO) and digital marketing, you need to know why it’s important to make sure that your content and website have the chance to be on top.
And to do that, you’ll need to make sure that your content has the possible answer to certain questions that people may ask on the internet. It doesn’t necessarily mean that if you want to be on top, you’ll need to pay. Instead, just provide the best content you can come up with because it’s better to get organic results.
So if you’re new to digital marketing but you want to make it easier to reach the top, there are a few simple things you’ll need to consider. Curious enough? Then don’t hesitate to check the list below!
1. Set your objectives
First of all, just like any other business, you’ll need to set the objectives of your website. To come up with clear objectives, you must know your target audience, the specific type of your business, and your brand.
Of course, the main reason why you need to set your objectives is that you need to come up with consistent content. Moreover, you can easily set a target regarding your sales, website visits, and other enquiries.
Your objectives will also help you come up with a better digital marketing strategy for your website and your overall business.
2. Write long and fresh posts
Sure you can use many different platforms to promote your business, but for SEO purposes, long and fresh content (such as blogs and videos) can go a long way. Furthermore, aside from the required number of words, you should make sure that the quality is high.
According to experts, high-quality content of 2,000 words is now the standard for achieving higher rankings. The more attractive your content is, the higher the possibility that people might be interested in what you’re offering.
Another good thing about long posts is that people tend to stay longer on your website especially if they would want to finish what they’re reading. It’s beneficial for both sides since the audience will learn something, while your ranking can go higher.
3. Think of your keywords
Isn’t it easier to find the things you’re looking for online if you have the right keywords? As the owner of the website, you must know the potential keywords that users are looking for. However, you should also use keywords that are relevant to your content.
If not used correctly, search engines and users might be confused if the keywords you used are completely different from the products and services that you offer. However, if you think you can’t come up with specific keywords, then you can also use other tools that will help you.
4. Keep your URL simple
Have you ever experienced typing long and unreadable URLs? For basic SEO, try to come up with short, simple, and readable URLs. Moreover, you should make sure that it can describe your content, and use words instead of random letters and numbers.
Unfortunately, if you already have some URLs that are long and non-descriptive, then you shouldn’t change them. Instead, apply this tip to your future posts so that they won’t be confusing. But if you insist on changing the, it’s fine as long as you get to redirect them.
5. Know your competitors
It’s important to know your competitors so that you’ll have an idea of their digital marketing strategy, and how they deal with their links. Meanwhile, in link building, you’re not diverting your customer’s attention to another website, but you’re improving your domain authority.
When you already know who your competitors are, you can easily identify their strategies so that you can either gain similar results or have access to their links. So if you want to know how your competitors gain links, you can simply conduct a backlink audit.
6. Use Google Analytics
Do you want to monitor your data from time to time? You can start tracking it using data trackers like Google Analytics, Mixpanel, or Hubspot. When using these kinds of trackers, you’ll be aware of how and where the users can access your webpage. Moreover, you can customise it based on your needs.
For instance, if you have various social media accounts, aside from your website, you can also see real-time updates of everything about your business. If you want to know how many visitors are there, how much time they spent on your website, and what keywords they used to reach you, data trackers can help you.
Now that you have the basic SEO knowledge, you can now start preparing for the future needs of your company. Whether your business is new or old, you must have at least enough information about what SEO is. Don’t forget to share with us the benefits of using SEO in your business by commenting below!
