Keyword research is vital in any content you want to write about. They help you reach your target audience by using keywords to search for the information they need. Spyfu keyword research tool is one tool you can use to get the keywords you need.
Search engines use different algorithms to rank content. The most valuable and constant algorithm is the use of keywords. Thus, Spyfu keyword research is vital in your blogging career. You may have quality content, but you need the right tips to take it to the world.
Spyfu is among the few tools to help you check what your competitors are doing. It saves you the hassle of paying dollars to use keyword research tools. Spyfu will help you spy on your competitors and know what keywords they are using.
Besides the keywords your competitors are using, you’ll also see their search volume and Google’s ads on their sites. You can achieve all this if you know how to use the Spyfu keyword research tool. Stay tuned as we take you through the steps.
How to use Spyfu Keyword Research Tool
Many keyword research tools need you to create an account before enjoying their services. However, it’s optional to have an account with Spyfu.
The first step is to search Spyfu on your browser. After you open it, you should enter your competitor’s name on the search bar. Ensure that your competitor specializes in the niche you are interested in.
Once you press enter, it will take you to a page with all you need information. The information you’ll find includes the historical site data, which helps you track your competitor’s history. Therefore, you’ll manage to see the progress of your competitor.
On the left side, there’s a box for organic search. You’ll see the organic keywords that the site has used within the box. Also, you’ll see the organic clicks that come from the organic keywords. It also gives an estimate of the keyword clicks per month.
On the right side, you’ll see the paid keywords and clicks. They will include the keywords your competitors use on AdWords. In most cases, organic clicks will exceed the pad clicks. It’s because people search randomly for what they need. Then, you can use the free tools, google browser, or Q&A sites to check the information people are searching for.
At the bottom, you’ll see the totals of the keywords. It classifies them into the keywords that made it to the first page and those that fell off the first page. On the extreme bottom left, you’ll see the worst-performing keywords.
Below the competitor’s overview, you will see the competition table. Here, you’ll see the organic competitors and those paying to use the keywords in advertisements. Organic competition reveals the free-to-use keywords but is favored to web users.
In the third table, you’ll see the organic and paid methods of getting keywords. Here, you’ll notice that the paid and organic keywords may differ. Then, you’ll see the recommendations for buying keywords. Keywords for your paid ads are vital as they help generate traffic to your site.
Basic Keyword research
The information above would not be helpful if you can’t use the Spyfu keyword research tool to do basic keyword research.
At the top of the page, there are several tabs. Click on the keyword research tab. On the search bar, enter the keyword you want to search. The page will direct to the overview section of the keyword.
You’ll see the overall monthly searches on the keywords you are searching for. Here, you’ll know the number o times users type the keyword. Also, you’ll see the number of times people view an ad and how many times they click on the ad. The click-through rate is the percentage of clicks against the time people click on the ad.
The section will also show you the amount advertisers pay per click on the site. Some keywords are hard to rank. Spyfu will help you identify them. Also, you’ll see the estimated amount you’d need to spend on ads and the advertisers that would use that keyword.
The adjacent tabs will show similar keywords and their performance. Also, you’ll see a variation of long-tail keywords and their data.
Finding Keyword Weaknesses
The other important task a Spyfu keyword research tool will do is show the keywords absent on your site. You’ll find the information under the SEO research tab in the Kombat section. There, you’ll enter your site’s URL and then add two of your strong competitors.
The site will generate a graph with the sites you have added; They will sieve through the keywords and see what your competitors are using but are missing on your site. You can check the list of the missing keywords and pick the relevant ones to your content.
Conclusion
The Spyfu keyword research tool is simple to use. It provides a free substitute for all paid editions. It works by eavesdropping on your competitors and revealing the keywords they use. As a result, it identifies the top and worst performing keywords. Choose the most relevant keywords and watch your site climb the search engine rankings. Different algorithms are used by search engines to rank information. The usage of keywords is the most valuable and consistent algorithm. Spyfu keyword research is so critical in your blogging profession.
