Digital marketing landscape witnesses new and unexpected trends each year that lay the foundations for the future marketing. A tumultuous year like 2021 also witnessed significant breakthroughs and digital disruptions. Experts predict that the new trends in digital marketing for 2022 are set to be some of the most groundbreaking to date.
Brands still face a landscape disrupted by the pandemic. Business models and technological applications that worked for their digital marketing strategy in the past might not work in 2022. Digital marketers are looking out for new ways to digitally engage customers while harnessing the potential of technological innovations.
Marketing teams of global brands are prepping for a successful 2022. With this goal in mind, here are the top digital marketing trends for 2022 to implement into your digital marketing strategy:
1. Mobile-First Advertising
Mobile is a fiercely personal device that sits at the core of the customer experience. Customers today spend a significant amount of time online. Extensive mobile internet usage among customers increased by five percent in the last few years. (Source : Pew Research)
As more customers will be using smartphones and tablets instead of desktops to browse products or services in 2022, advertisers need to embrace digital mobile advertising technologies like moLotus to acquire and engage this customer-base. Additionally, the pandemic has been playing a significant role in increasing the adoption of moLotus. moLotus emerges as a real mobile advertising platform offering unique campaign creation capabilities with high margin revenue generation opportunities.
2. High Impact Videos
For brands, using video for digital marketing has always directly helped in getting high ROI. Consumers, more than ever, prefer to throw on their headphones and watch videos on their mobiles. Unsurprisingly in 2022, they will be way more accessible and in-demand for customers than text due to rising smartphone penetration across the globe.
2022 will be the time for brand marketers to create content in the form of high impact videos using innovative mobile ad platforms like moLotus. With the high impact video ads of up to 40 sec., moLotus is being perceived as the biggest driver of mobile video advertising in 2022 by the industry stalwarts.
3. Digital Storytelling
Storytelling is always key for brand marketing. With the advent of digital tools brands have the privilege of digitally educating their consumers about a particular topic, or about their product and services.
Research shows that more brands will use tools like moLotus to educate, inspire and entertain their massive customer base in a bigger way. moLotus video messages have shown emotional impact on customers and have proved to be the most effective media for brand storytelling for all kinds of businesses. Predictions for 2022 also reveal that more brands will be relying on moLotus mobile videos in conjunction with rich media formats – video, greeting cards, images, brochures and more to build effective story-boards, creating emotional connect with their customers.
In 2022, the ability to deliver a high level of personalization in marketing communication will become fundamental for all businesses. Hyper-personalisation would be the most preferred way for brands to communicate and target customers with tailored products and services.
A study by leading research firm McKinsey reveals that hyper-personalization will be a key factor in attaining success in digital marketing. The best choice of marketers for personalizing would be moLotus. Using customer data, AI, and advanced algorithms they would precisely personalize mobile marketing campaigns via moLotus.
5. Conversational Marketing and Quality Interactions
In recent times brands have been actively adding interactive elements to their customer communication in a big way to provide more value to customers, getting them more engaged. With 60% read rate and 35% response rate, conversational marketing is expected to disrupt traditional marketing platforms like emails with limited interaction options. (Source: Automat.ai)
In 2022, tools like moLotus with multiple customer response options like SMS, Callback, Click URL, etc. would be helping the brands in customer interaction significantly. Using moLotus they are expected to interact more with their customers. Interestingly, the interactions will not be restricted to their products and services. Brands will interact more about the innovative uses of their offerings in the context of emerging customer needs and current situations to build trust and confidence.
Mobile commerce is likely to continue to show exponential growth in 2022 as more consumers prefer mobile devices for shopping online. Experts are of the opinion that m-commerce focussed advertising will occupy a major share in the overall mobile advertising pie in 2022. More brands will embrace new-age digital advertising platforms like moLotus which assists mobile commerce in a big way. Interestingly, moLotus is capable of accelerating the buyer’s journey by facilitating the buyers to easily purchase and converting the casual visitors into real customers.
Experts predict that by the end of this year, mobile commerce sales will account for over half of total e-commerce sales. Also, it is expected to grow at a CAGR of 13.6% to reach US$2tn by 2024. (Source :Statista) With customers using mobile commerce, brands will have to focus on getting their strategies right to tap the new set of customers in 2022.
7. Process Transformation
2022 is just around the corner and it is likely to bring more digital transformations. Following COVID-19, the pace of digital transformation has accelerated replacing the previous inefficient and costly customer processes. With disruptive platforms like moLotus playing the pivotal role in 2022, breakthrough transformation is expected to drive high margin revenues, improving the customer processes with speed, agility and cost savings. moLotus powered digital transformation would help organizations in new customer onboarding, getting more conversions via mobile document submission, automating and streamlining recurring services, replacing plastic cards with mobile cards, and much more.
8. AI-Based Automation
The role of AI in marketing automation is expected to double in 2022. AI based marketing platforms and technologies like moLotus would automate the entire marketing processes for brands while keeping their customer data safe & secure. moLotus allows them to digitize and automate all aspects of customer communication via mobile. It integrates the customer database system and runs automated campaigns. moLotus Automation API allows systems (CRM, Transactional, Customer Service) to trigger any communication/interaction with customers. The platform has proved to be quite efficient, easy to use and cost-effective.
So in 2022, digital marketers should focus on creating value and authentic purpose. This will differentiate their brand within the already crowded online customer journey. The above trends will definitely help brands to stay afloat and maximize marketing ROI. One thing all the winning brands will have in common in 2022 is a focus on rapid adoption of new digital technologies like moLotus.