According to researchers, consumers show interest in a product or service when the content promoting them is eye-catching and interactive. Developing such content is not the cup of tea of everyone, and thus businesses need to find the top SEO Dubai services. Professional digital marketing services have mastered the art of crafting effortless content.
Creating unique content is crucial, though uniqueness is not necessarily eye-catching. You can adapt to the following tips if you want to craft content that draws the attention of your potential buyers.
- Follow the Trend
Following the trend for content creation can help your business formidably. In the era of social media, people like to follow trends. For example, how often do you see a song has become viral on social media platforms? You need to prepare content that follows the recent trends, and it will automatically fetch many eyeballs.
- Develop Evergreen Content
If you want to obtain more appreciation for the content, you need to create evergreen content. While developing content, you need to keep the validity of the content in mind. Developing content with short-term validity in mind will not help in the long run. Your visual or text content matures with time, and search engines love such content.
When search engines find your content worthy and informative, it features the content on the first page. As a result, engagement with your content gradually increases. However, such a process is time-consuming, and thus you need to develop long-lasting or evergreen content.
- Use Photographs with Blogs
Businesses and webmasters use blogs for content marketing. The leading SEO Services in Dubai always develop blog content with visual elements. Plain text-based content at times becomes boring for the readers. When you add photographs and animations to the blog, people will find the content exciting to read.
- Feature Comparisons
While writing content on multiple products, you should include tables for seamless product comparison. Adding comparisons on multiple products makes the content worthy of reading. Nevertheless, it clarifies the potential buyers before deciding on purchasing a product.
- Understand the Mindset of the Readers
Every content maker has a target audience, and thus you need to understand the reader’s mindset accordingly. When you post content understanding the reader’s mindset, you will find more engagement from your readers. They will come back to follow your content as it gives them the required information.
- Add Subheading and Bullets
The dedicated content creation department of a professional Dubai SEO agency gives importance to bullets and subheads at the time of developing the text-based content. In many cases, creators have to develop long text content to convey the right messages to the readers. However, your efforts will go in vain if you do not make the content engaging using bullets and subheads.
- Topic Selection Is the Key
You can draw the attention of people by choosing the right topics. People visit your blog after seeing the title, and thus the title has to be interesting. You can make the titles interesting by adding numbers. For example, your title can start with 10 Things, 15 Ideas, etc. On the other hand, you can also magnetise people using “How to” to your content.
- Mobile Optimised Content
Before sharing content to a platform, you need to make sure that the platform is responsive. More than 80% of people use smartphone devices these days to access websites and blogs. Therefore, you need to post content on responsive websites for building engagement. If the website is not mobile-friendly, it will not draw the attention of the web visitors.
- Promote Content on Social Media
You can create more buzz around your content by posting them on social media. Many people stay active on social media platforms. On average, a person spends 1-2 hours on social media every day. Therefore, social media is an excellent platform to find more readers or visitors for your content.
You can use the paid social media promotion feature if you cannot organically reach the target audience. Paid advertisement will boost engagement on your social media posts. As a result, you will find more visitors or readers for your website content.
- Ask Readers to Leave Comments
You can boost engagement on your content by asking the users to share and comment on your videos or blogs. The best SEO Dubai companies use this strategy to improve the readers’ engagement with a blog. So, you need to add a call-to-action that compels readers to leave their comments.
So, these are some useful ideas for creating highly engaging content for your blog or website. You can also use these strategies for crafting content for social media and video-sharing platforms.
