Nowadays, marketing is primarily concerned with its digital side, with the majority of promotions, campaigns, and commercials taking place online.
Marketers frequently feel that online marketing is the only way to go, and that social media campaigns, email newsletters, and website advertisements will have the greatest impact.
That is generally true now, because a huge section of the population is online the majority of the time. Traditional marketing, on the other hand, still has clout in the marketing world because not everyone is online all of the time.
People continue to watch television, listen to the radio, and read the newspaper. It’s also vital to keep in mind that some things perform better when sold online, while others perform better when sold offline. The idea is to use elements of both to get the best results from your marketing campaigns. Here are a few of the most effective digital and traditional marketing strategies.
Both offline and online advertising
Advertising’s primary goal is to promote a company or a brand to a specific audience, as well as to advertise products, services, or features. However, every marketer’s ultimate goal is to attract and convert as many people as possible. From that standpoint, concentrating just on digital or traditional marketing will not yield the best results. Instead, only a subset of the online or physical audience will be covered.
Pepsi, for example, lost a lot of money when they opted to completely abandon traditional TV commercials in favour of social media.
In fact, both traditional and digital marketing work on the same idea of attracting different types of people; however, ignoring one for the sake of the other could be detrimental to your organisation. Online ads may provide a message to audiences on social media and networks swiftly and efficiently, whereas offline ads, such as TV ads, can deliver a message to offline audiences.
That is why, in order to attract as many clients as possible, a marketer must focus on both methods.
For offline sales, use online strategies
The majority of marketing operations are carried out online, owing to the large number of people who are active on social media and networks, as well as online communities and blogs. Let’s face it, technology didn’t actually create anything new in the marketing world; rather, it digitalized what was already there.
Digital marketing, on the other hand, has offered a variety of methods and tactics, in addition to being considerably faster and more efficient than traditional marketing. To suggest, however, that traditional marketing is dead or dying is just incorrect, as many classic marketing tactics still have the ability to persuade people.
For example, promoting a recently established bakery or a brand-new brick-and-mortar store online is a good method to raise awareness, but you can’t taste the food or try on the clothes online.
The difficulty is that there are a lot more retail stores than there are online stores, so a simple internet promotion will not attract much attention. In that case, you’d have to rely on traditional marketing to entice customers to come in and make a purchase.
This is where old and modern collide, with classic methods of visual merchandising such as traditional printing services to capture a moment in time, and digital billboards to tell a storey that complements both your visual merchandising and your displayed items. When you use traditional marketing to acquire clients and develop enough interest, you may use their testimonials to help promote your web marketing effort. Not to mention the positive word-of-mouth advertising on social media by happy clients.
Promotions both online and offline
The fact is that brand recognition attracts attention, and sales promotions attract customers. However, no matter how amazing your brand awareness pitch is, not everyone will follow it. People may be aware of your brand, but that doesn’t ensure they’ll engage with it, especially if they don’t like to spend a lot of time online.
As a result, concentrating sales on social media, for example, will result in the loss of some potential clients. Instead, concentrate your sales efforts on both digital and traditional channels, sending a message to your online audience while pushing discounts and coupons in magazines and brochures to those who are still offline.
Using conventional marketing to remind customers to visit a website and go through your marketing funnel is another excellent technique to combine the two marketing methods and achieve the best results for your campaign.