The ideal approach to learn digital marketing is to take an online training course on the subject. A quality training will assist you in developing the abilities required to become a successful digital marketer quickly and advance your profession. The top online courses for digital marketing are listed in this article. The list contains prominent companies’ paid and free digital marketing courses and training programmes.
Who ought to take a course in digital marketing?
Digital marketing expertise is essential for everyone working for a company with an online presence, not just digital marketing specialists. Entrepreneurs, marketing managers, marketing professionals, and small business owners all fall under this category.
Why are these the greatest digital marketing courses available online?
Many courses covering many digital marketing disciplines can be found by searching Google for “digital marketing courses.” For instance, some courses just cover social media marketing or SEO, which prevents you from getting a full picture of all available digital marketing platforms.
This guide’s objective is to highlight comprehensive digital marketing courses that go over a variety of topics, not just one. For beginners, intermediate, and experienced users, the list offers several course kinds and skill levels.
You can get started right away and advance your career in digital marketing because the most of them are free.
Top 10 Courses in Digital Marketing
These are the top online courses in digital marketing that you can take to earn your certification.
Courses in Google Digital Marketing (Free with Certification)
Google offers free courses on a variety of topics linked to professional or commercial growth through its online learning platform Digital Garage.
Digital marketing training is one subject that is well covered. Google specifically provides the following internet marketing training programmes:
- Digital Marketing Foundations (includes a digital marketing certification)
- How to launch a website business
- How to increase online visibility for your business
- How to use online advertising to promote a business (Google Ads)
- How to grow a business internationally
- Mobile Advertising
- Use content marketing to advance a business.
- Social Media Promotion
- Course on YouTube (Includes certification)
All courses feature both text and video content, and some can be finished in as little as three hours while others might take as long as forty.
The Interactive Advertising Bureau Europe and The Open University both recognise the certification in fundamentals of digital marketing.
Why sign up for this course?
This course is a wonderful choice to take if you are new to digital marketing and want to obtain a solid understanding of what it is and how its many elements function together.
Additionally, the credential is well respected, which is a terrific method to advance your career.
Academy of Digital Marketing (Paid with Certification)
Academy of Digital Marketing(that’s us) provides the full course in digital marketing. Since 2020, Academy of Digital Marketing has offered full-service digital marketing services, including SEO.
The ten courses in the digital marketing course package cover all the key facets of the field. It contains the following courses in particular:
- Basics of digital marketing
- Ads on Facebook and Instagram
- Ads by Google
- optimization for search engines (SEO)
- keyword analysis
- Content promotion
- email advertising
- Internet Analytics (including Google Analytics 4)
- using social media
- Shopify SEO
You receive a digital marketing certification to highlight on your CV and open up new work prospects after finishing the course and passing the necessary exams.
Why sign up for this course?
Based on our experience working with clients in a variety of industries and the input we got from our students, we created this digital marketing course.
This course stands out from the competition since it will not only teach you the theory but will also walk you through the process of using digital marketing to increase your internet presence.
As a proactive digital marketing business, we continuously improve our procedures by putting various theories and methods to the test. The results are then used to our online courses.
This frees you up to concentrate on digital marketing strategies and tactics that have been demonstrated to be effective and are therefore practical in practise.
Each course thoroughly examines a certain digital marketing channel and includes check lists and advice you can put to use right away in your efforts.
Beginners and those who wish to understand digital marketing as quickly as possible should find it ideal.
The course material is updated frequently to reflect the most recent methods and strategies for digital marketing.
The Semrush School (Free with Certification)
One of the most successful digital marketing tools is produced by Semrush. They have established an academy with a number of free digital marketing courses in order to better serve their consumers and audience.
They offer instruction in all areas of digital marketing, such as:
- SEO
- Content Promotion
- PPC
- Affiliate Promotion
- Use of social media
Although English is the course’s primary language, many of the courses are also offered in Spanish.
You can sign up for free, and after passing the exams and the course, you will receive a certification.
All courses are instructed by respected experts in digital marketing, and the course materials are both text and video-based.
While some of the courses focus specifically on using Semrush, others address more general topics including SEO foundations, PPC fundamentals, technical SEO, and social media marketing. They cover both basic and advanced principles.
Why sign up for this course?
The good thing about these courses is that they are instructed by professionals in the field who not only explain the various concepts but also show you how to put them into practise.
Additionally, you’ll learn how to properly use Semrush, which can improve your odds of operating effective digital marketing campaigns.
ClickMinded Online Course for Digital Marketing (Paid with Certification)
Tommy Griffith is a co-founder of the business ClickMinded. Tommy is a seasoned SEO professional and SEO trainer. He’s worked on SEO projects for businesses like Paypal and Airbnb.
They provide a variety of online marketing courses that cover different marketing channels as well as a digital marketing course package that has all the information required to become an expert in digital marketing.
Their digital marketing course specifically addresses the following 7 topics:
- Use of social media
- Content Promotion
- Email Promotion
- Paid Promotion
- Revenue Funnels
- Internet Analytics
- Optimization for search engines
The Click Minded bundle’s appealing feature is that each course is instructed by experts who are already employed by large corporations in the industry.
You can sign up for their Digital Marketing Framework Masterclass for free, but you must pay $1997 to receive full access to the bundle (a once-off fee). A certificate and a 14-day money-back guarantee are included with each course.
Here’s some advice for you: Even though the courses are discounted (the original price is $6,979), signing up for their masterclass course will save you even more money. You will receive emails with better discounts on the paid courses after signing up for the free course.
Why sign up for this course?
Obviously, not everyone should take this course. The cost is expensive if you work for a small or independent business, but it’s not a concern.
There is undoubtedly value in this training if you are willing to pay the price. If you’ve completed the Google Garage and Semrush courses and are familiar with the fundamentals, you can utilise this course to delve deeper and examine every aspect of digital marketing.
Since they publish high-quality information on their blog (on a variety of topics related to digital marketing), I also advise signing up for their newsletter.
Online Marketing Courses at HubSpot (Free with Certification)
Hubspot Digital Academy is another way to study digital marketing online and receive a certification from a reputable organisation.
One of the top businesses in the digital marketing sector, Hubspot offers a variety of solutions, such as CRM, SEO tools, content marketing, and sales.
The following topics are covered by Hubspot’s online digital marketing courses:
- Internet marketing
- Content Promotion
- Email Promotion
- Use of social media
- Relevant Marketing
After completing the course, you receive a recognised certification and registration is free.
In addition to the aforementioned courses, they also provide a number of uncertified courses on topics including blogging, Facebook advertisements, SEO, and other online marketing channels.
Why sign up for this course?
HubSpot did a great job with their online classes, even if you don’t intend to utilise their tools in your marketing campaigns. You can set aside some time to read the ones that catch your attention.
Sujan Patel and Matthew Barby, two known experts in digital marketing with years of expertise in the field, are among those that teach all of the courses. The classes are free, and the learning environment is simple to navigate.
I recommend you take this course as well, which shows how HubSpot uses blogging to attract thousands of visitors each day from Google organic search.
Digital Marketing Course on Udemy (Paid with Certification)
One of the most popular online learning platforms is Udemy. They provide classes on a variety of topics that span all facets of marketing, including SEO, Google Ads, and sales.
The Complete Digital Marketing Course Bundle, which consists of 12 courses, is one of the courses that covers Digital Marketing in full. topics include
- Market Analysis
- Installing WordPress
- SEO
- SEO Articles
- Video Marketing
- Ads by Google
- Marketing on LinkedIn
- App Promotion
- Email Promotion
- Internet Analytics
- Use of social media
- Instagram Ads
Although it costs money, the course includes a certification in digital marketing. Although it costs $99, if you wait long enough you might be able to find it for less. Create an account on Udemy, add the course to your wish list, and then wait for the sale.
Why sign up for this course?
I have attempted a few Udemy courses in the past, and while they may be intended for the masses without much attention to detail, I’m not a great fan of them.
Additionally, there are times when the course description makes more promises than the course content actually fulfils.
However, if you can purchase this course for less than $99, it’s a good investment. Since it covers everything from website marketing to social media promotion, a newbie may quickly grasp how the various marketing components operate.
Digital Marketing Specialist with Simplilearn (Paid with Certification)
SimpliLearn is providing this online course in digital marketing, which covers a variety of digital marketing disciplines and tools.
It is a beginner’s course that contains:
- SEO
- on social media
- Pay-Per-Click (Facebook and Google Ads)
- Conversion Enhancement
- Google Analytics
- Content Promotion
- Marketing via email and mobile devices
The cost of $1,499 for the premium course, “Digital Marketing Specialist,” is expensive.
Why sign up for this course?
This course’s wonderful feature is that it includes walkthroughs of more than 40 digital marketing tools. As a result, by the time you finish it, you’ll know exactly which tools to employ in your campaigns for digital marketing.
Additionally, it prepares you to pass and obtain certification for Google Ads, Facebook, Google Analytics, and YouTube in addition to this course.
This is a really nice alternative from a reputable firm if you are employed by a company and need to persuade your boss to enrol in a digital marketing course.
Udacity’s course in digital marketing (Paid with Certification)
Udacity’s Digital Marketing Nanodegree programme is another expensive digital marketing training course.
It includes all the information you need to become a digital marketer, such as:
- Basics of Online Marketing
- Content Management
- Use of social media
- Facebook’s Social Media Advertising Blueprint
- Optimization for search engines (SEO)
- Google Ads Search Engine Marketing
- Dispatch Marketing
- Email Promotion
- Measure with Google Analytics to improve
Why sign up for this course?
The difference between this course and others that are offered online is that in addition to the course material, you will also have access to career services, a technical mentor, and a personal career counsellor.
This is especially helpful if you are new to digital marketing and need someone to talk to about technical challenges and get suggestions on how to advance your career.
Naturally, you must pay for the aforementioned services. You must pay a monthly subscription of $399 to keep your access to the course materials and services. It is predicted that it will take you at least three months to finish the content.
Although not for everyone, this course is unquestionably useful for beginners. This is more suitable to marketers working with large firms who can afford it because paying $399 per month for a course membership is expensive for independent contractors or those who work for themselves.
Digital Marketing Courses on Coursera (Paid with Certification)
Coursera is a different training facility for digital marketing that is worth looking at. They provide a variety of digital marketing courses that cover all digital marketing platforms, including paid advertising, social media marketing, and SEO.
The University of Illinois’s Digital Marketing Specialization is one well-liked choice.
The cost to complete all six courses in the digital marketing specialisation, which have a total duration of about 20 hours apiece, is $592. These topics are covered by the courses:
- analogue and digital marketing differences
- Getting Started with Digital Tools and Media
- Theory of digital marketing analytics
- Analytics for digital marketing practise
- Internet marketing techniques
- video advertising
- Email and social media marketing
You can earn the Coursera Digital Marketing Specialization certification and apply the earned credits toward the University of Illinois MBA degree when you complete all required courses and graded assignments.
Why sign up for this course?
People who have experience with analogue marketing and wish to switch to digital marketing should take this course. If you’re seeking for practical digital marketing strategies to boost your traffic and sales, this course is not the greatest option. Here you can read our in-depth review of this course.
Google Courses on Digital Marketing and eCommerce (Paid with Certification)
Google offers a variety of digital marketing courses through Grow with Google and outside vendors in addition to Digital Garage. The Google Digital Marketing and eCommerce courses available through Coursera are one example of this.
The courses are created by Google marketing experts and can be accessed by paying $39 per month for a subsidised Coursera plus subscription.
Google provides seven different online courses, each of which takes about 24 hours to complete. The following subjects are covered in the courses:
- introduction to online shopping and digital marketing
- Search Engine Marketing (SEM) and search engine optimization (SEO) (SEM)
- Use of social media (including strategy, planning, and analytics)
- Email Promotion
- Analytics for marketing
- eCommerce (including building an online store)
- eCommerce Promotion
- Retargeting
When you complete all of the courses, you are awarded the American Association of Advertising Agencies and American Advertising Federation-accredited Google Digital Marketing and e-commerce certification.
Why sign up for this course?
The programmes are designed for those who desire to develop employable skills and start their careers as junior digital marketing professionals. The lectures are simple to understand and appropriate for those with no prior knowledge of web marketing. Before choosing a subscription plan, Coursera offers a 7-day free trial so users can evaluate the material.
Options for Additional Training
These free courses are a good addition to the previously mentioned possibilities.
Digital Marketing Training with Optinmonster (Free)
One of the best tools for enhancing website conversions is Optinmonster. They developed a variety of free courses on subjects like email marketing and conversion optimization to better inform its visitors.
Why sign up for this course?
Though not all digital marketing topics are covered by the optinmonster digital academy, it is still worthwhile to look into it because, after you are able to drive visitors to a website, conversions are what you will need to learn about.
The courses are simple to follow and ideal for both novice and experienced users. Registration is free.
Copyblogger is one of the most popular Internet marketing platforms, particularly when it comes to content creation.
The person responsible for copyblogger and the most popular WordPress framework, Genesis, is Brian Clark.
Even though WPEngine now owns copyblogger, studiopress, and Genesis, Brian’s free Internet Marketing course is still a fantastic tool for learning how to create engaging content.
This course is free and is given by email and ebook downloads. All you have to do is enter your email address upon registration.
Why sign up for this course?
Any digital marketing effort must succeed by producing excellent content. You need to learn how to produce compelling content, whether it’s for ads, articles, or landing pages, and this course is a terrific place to start.
Both novice and experienced users can use it.
How Much Do Courses in Digital Marketing Cost?
Paid digital marketing courses range in price from $119 to $1997. Additionally, some courses require a monthly subscription.
Here is a comparison table that shows the prices of each course to assist you in choosing which is the finest digital marketing course for your requirements.
Which Path Should I Take?
If you’re not sure which digital marketing course to take, we suggest the following:
- Follow the Google Digital Garage course if you want a decent free introduction to digital marketing.
- Register for the Digital Marketing Full Course if you want to get practical tips on how digital marketing may increase your traffic and sales.
- Choose the Google Digital Marketing and eCommerce Course if you wish to become Google Digital Marketing Certified.
- For a visual review of the top online digital marketing courses, you can also watch this video.
Key Lessons
To succeed as a digital marketing expert, you must have a variety of talents.
Digital marketing is not a single discipline, but rather a collection of guiding concepts that apply to all forms of online advertising.
In the end, when you apply for a position in digital marketing, you must demonstrate that you have at least the following knowledge:
- Optimization for search engines
- Pay-Per-Click Advertising (Google Ads and Facebook)
- Email Promotion
- Google Analytics
- Content Promotion
- Conversion Enhancement
One of the greatest methods to quickly learn those skills is to take a digital marketing course. Then, you can focus on gaining practical experience by working on your own websites, finding a position as a freelance digital marketer, or joining a reputable digital marketing business.
The majority of the lessons in this manual are free and ideal for beginners. The courses can be viewed in the order they are listed above, and you can sign up for the ones that best suit your requirements.
If this information was helpful to you, you may also want to look at our guide to SEO certifications, which contains a list of training programmes you can enrol in to become an SEO specialist, which is typically the first step taken by anyone wishing to learn more about SEO.
