Many of us have experienced the feeling of “not being heard” or having our ideas or suggestions ignored. A study from the Small Business Optimization Research Initiative found that less than 20 percent of business and market research reports are helpful for small business owners. This is why a digital marketing agency in Dehradun is so imperative for any small business with an online presence. So how can you leverage your digital presence to reach new customers, increase brand awareness, and build your business? Let’s take a look at six ways that using social media, email newsletters, and other online tools can help your business grow both organically and digitally.
Build an Online Presence first, then Build a Network.
First, you must have a solid online presence. This can be your blog, website, social media channels, and email list. If you have a brick-and-mortar location, your digital presence should extend beyond your computer and phone. Create a consistent digital presence that includes logo design, website optimization, consistent email marketing campaigns, and robust social media presence. Consider all of the above when it comes to developing an online presence.
Use Digital Marketing to Grow Both Orphan and Organic Visits
It’s easy to grow your online presence organically, but what happens when you want to grow your business? You can’t rely on word of mouth to get you there. You need to put some effort into growing your online presence. One of the best ways to do this is to partner with other businesses to drive more traffic to your website. One study found that organic site traffic grew at a rate of 40 percent while site conversion rates increased by a more impressive 66 percent. On the other hand, newspaper, radio, and TV ads only produced small increases in organic traffic, and site conversion rates were very low. This is why organic SEO is so important because it’s the only way to get more traffic to your website organically.
Use Small Business Digital marketing SEO to Rank Higher in Keywords
Keyword research for your website can determine how your website ranks in search engine results pages. However, the process of identifying and choosing the best keywords is challenging. You must do your research and understand which keywords are trending and profitable, so that you can focus your keyword research efforts on these topics. You can find this information by using Google’s Keyword research tool. Once you’ve identified which topics are trending, you can begin to target these topics using your SEO strategy.
Email Marketing is the Best way to Grow your List and Boost Organic Rankings
Email marketing is by far the best way to grow your mailing list and boost organic rankings. According to a study, 47 percent of consumers will purchase a product or service from a brand they’ve already heard positive reviews about. By sending positive emails to your mailing list, you can increase your online presence and increase your chances of a sale. A study of email marketing campaigns found that sending a single high-quality email can boost your organic search engine ranking by as much as 6 spots. This is why it’s important to create an effective email marketing campaign. You can find helpful advice on how to create an effective email marketing campaign in our email marketing guide.
Use Video Digital Marketing to increase Organic Views and Drive More Leads
Excluding email marketing, video marketing is the most effective way to drive additional leads and sales. The average consumer watches about 10 seconds of video content before walking away. This is a great opportunity to increase your organic views and drive additional leads. Studies have shown that organic videos are much searched and viewed on the internet. Brands that create videos with organic views and shares tend to have much higher click-through rates and are likely to rank higher in search results pages.
Bottom Line
Most people have heard that digital marketing company in dehradun is the future of marketing. It’s true. Digital marketing is here to stay. Digital marketing has been around for a while, but it’s now being integrated more deeply into every aspect of the business. Whether you’re a small business that’s starting out or you’re a seasoned veteran, using these six digital marketing tools can help you grow your business both organically and digitally.