The cosmetics industry sees organic, vegan, eco-friendly, and other terms become more popular. Halal is a recent trend. Halal is a permissible food or activity. Because of its broad meaning, Halal is gradually taking over the cosmetics industry.
Halal-certified products appeal to everyone, not just the Muslim community. Consumers are increasingly interested in Halal certification. Halal means anything permissible according to the Holy Quran. It must be made by Sharia. Beauty products must conform to Halal standards. This is especially important when considering different religions. This convergence will have important implications for brands seeking to enter the Muslim market.
What’s the market size for Halal cosmetics?
Between 2014 and 2016, 73 percent of all new Halal cosmetics were launched in the Asia Pacific. UK Muslims are seeking products that are both high quality and readily available. There is a shift in the behavior of Muslim consumers as they seek not only halal but ethically sourced products.
Halal cosmetics are gaining popularity rapidly, and they have a lot of interest from Muslim consumers. According to RationalStat Analysis, the global halal cosmetics market is expected to grow significantly at a CAGR of more than 9.0% during the forecast period 2019-2028.
How a beauty product is made Halal?
These are the requirements to use Halal beauty products.
- Halal beauty products should not contain ingredients derived from porcine origins like glycerol, gelatine, and lecithin.
- All animal-derived substances must come from herbivorous animals that were killed according to Islamic law.
- Sources that are considered halal should supply the raw materials.
- It is also prohibited to consume alcohol.
- All cosmetic ingredients, other than the product, must be handled with hygiene. It is possible to accidentally inhale beauty products, including lipsticks, lip-gloss, toothpaste, and dental products. They can also be inhaled (topical administration) or crossed the epidermal barrier. Distributors and manufacturers should ensure that Islamic rituals have been observed.
- Muslim women practice Wudu before praying. To perform this simple task, the water must penetrate the nailbed. It is essential to keep in mind that cosmetics that have been certified halal must allow water penetration. There has been an increase in the number and quality of water-permeable, breathable nail colors in the halal marketplace over the past few years.
Halal Cosmetic Products: Issues
There is a substantial market demand for it, personal care products, and other products. However, the industry moves fast and is very competitive. This requires rapid product development and innovation.
Many halal cosmetic studies have shown that many factors influence halal cosmetics. These include trust, environmental friendliness, religious beliefs, product commitment, product reliability, product dedication, intention to use halal products, trust, and innovation.
Future growth in halal cosmetics products and personal care products will be driven by the demand for natural, safe products compatible with religious and cultural beliefs.
The manufacturing of halal cosmetics can be seen as an innovation in the cosmetics and skincare industry. Manufacturers of halal cosmetics now have to develop new technologies in research, development, formulation, and production.
The halal cosmetics industry faces another problem: the global cosmetic industry has been dominated and monopolized primarily by non-Muslim businesses. This presents the severe problem of cosmetic products made by non-Muslim companies containing halal ingredients.
Stiff competition in this industry has also led to Halal cosmetics competing against other socially conscious products in certain countries.
Due to ongoing conflicts in the Middle East-West, consumers might be hesitant about dealing with companies with close ties to Islam, which could lead to an aggressive response.
These issues aside, the demand for Halal Cosmetics continues to rise due to brand awareness, Muslim consumers’ knowledge, and the many benefits of the products. As a Muslim entrepreneur in halal cosmetics, one must highlight the benefits of the products and innovate to improve their quality.
Conclusion
Considering the whole halal industry, and the growing beauty industry for women and other underprivileged people (e.g., Manufacturers) halal perfumes and products have tremendous opportunities.
When it comes to deciding when and how to enter this market, companies face many difficulties. Although the halal beauty market is still in its infancy, companies have significant growth opportunities.
Halal products may be an option for cosmetics companies looking to the future.