Wholesale Athletic Clothing
Athletic clothing has been picking up in popularity and recognition in the last decade as more and more companies get on board with the trend of selling their athletic apparel at close to wholesale prices to the public.
It makes sense for people to become acquainted with some of the more popular brands and names in this industry, so they will know what is available to them when they decide to take advantage of this fashion trend.
Here are some of the most respected wholesale athletic clothing brands which are expected to gain popularity in 2022.
The New Era of Retail
In a constantly-changing retail environment, companies must adopt new strategies to remain competitive or risk falling behind.
With a demand for more diversity in products, mass-produced items are being phased out, and bulk athletic wear doesn’t command the same sales as it used.
The old days of carrying your selections from store to store, endlessly wondering if there’s something better in the next shop down the street, are over.
Instead, companies need to focus on unique products that can only be found on their website (or at a certain location) as consumers have grown accustomed to shopping for whatever they want online.
Of course, there will always be a place for physical stores – especially for large purchases – but the days of consumers walking out with armfuls of generic items are gone.
Importance of Authenticity
Successful brands are those who are authentic and understand their niche customers well. If a brand is actually representative of a specific community or passion, it will be easier for them to connect with other people who share that same interest and have success.
Consider an example if your company sells bulk athletic shirts, you could focus on building a loyal following through social media channels and by interacting with people where they already spend time – on online forums.
This way, when you launch your first line of wholesale sportswear, there’s already an active community waiting for it!
Adidas Will Dominate the Industry
Adidas will dominate in 2021 and 2022. They’re planning to diversify their offerings, continuing to lead their industry.
They want to be one of the largest athletic clothing companies by 2025, and it’s easy to see why they believe they can do it.
Between their notoriety, talent on their design team, and many marketing strategies, they’re set up for a prosperous future.
If you are selling men’s denim jackets wholesale, you should pay attention to Adidas. They are growing and will be big over the next few years.
If you want to get ahead of your competition, you need to watch what they’re doing and start carrying some of their products.
We Recommend You Start Carrying Under Armour: While Adidas is going strong, we think Under Armour is a good option as well.
They are a bit more niche than Adidas (which isn’t necessarily bad), but we still think they have a great reputation in terms of quality.
Many people buy men’s denim jackets wholesale from them because they love their style and functionality so much that they would rather spend money with them than with anyone else.
Even if Adidas ends up having better sales numbers, we still think Under Armour has room for growth in upcoming years based on what we’ve seen from them recently.
Nike and Under Armour are Dead (Long Live Nike & UA)
Despite generating over $33 billion in annual sales, Nike and Under Armour might soon be dethroned by Adidas.
Nike and Under Armour are committed to achieving $50 billion in annual revenues by 2020, but Adidas is doing much better at a growth rate of 24%.
Nike and Under Armour haven’t been too innovative lately, but Adidas has created new streams of revenue.
Adidas will take over Nike and Lululemon in 2030 if trends continue. The rising popularity of wholesale, oversized denim jackets has fundamentally changed retail forever.
When looking for proof of how big wholesale denim jackets are shaping other markets, take a look at footwear, where products are specially designed for the customer.
Established in 1948 as a distributor of sports shoes, Puma suffered decades of difficulty—once to the point of almost completely being taken over by Adidas.
In 1994, Puma resurrected itself as a maker of fashionable athletic wear that could compete with Nike and Reebok.
There’s no denying that these are extremely popular today with today’s youth, but there’s a reason for it: for the past twenty years or so, Puma has used collaborations with pop culture icons like Rihanna and Justin Bieber to evolve their image.
Although headquartered in Germany, Adidas has become popular as an American brand due to its celebrity endorsement, diverse selection of products, and popularity among athletes competing at its events, such as Usain Bolt.
Old Sportswear Giants Struggling
Recently, some large, traditional athletic wear companies have been facing a struggling marketplace. Gap’s Athleta brand hasn’t performed as well as expected, while other brands like Nike, Inc.
(NYSE: NKE) are struggling to grab shoppers’ attention with their flashy sportswear and streetwear apparel lines.
When a company goes downhill in terms of its branding and products, American consumers’ desire for novelty means it’s only a matter of time before there are newcomers waiting to be welcomed by the American consumer.
This would not be such a bad idea because as many industry experts would say, it’s worth investing in companies while they’re still budding instead of waiting until they’re in the process of withering away.
The rise of the best wholesale athletic clothing in 2022 may now be an excellent opportunity for investors looking for a high return.