Nowadays, the majority of people are very interested in shopping online. With the number of online stores increasing at an alarming rate, you must create an online store that is not only visually appealing but also feature-rich in order to outperform your competitors in today’s competitive business market. Here are a few effective tips for creating an eye-catching product landing page that will help increase your conversion rates.
-
Make Captivating Headlines
Your page’s headline is the first thing your visitors will see and read. As a result, it makes sense to create a killer headline that will have an immediate impact on them. Remember to connect with your visitors’ fears and desires when writing your landing page headline. Your words should elicit an emotional response from your audience. It’s always a good idea to stock up on vivid adjectives for this purpose. Encourage users to act right away by giving them a deadline or some useful offers. This strategy can easily expand your readership and compel them to take action.
-
Make Use of Visual Content
The use of visual content is the key to creating a successful landing page. Including images that show how people use your product or service and benefit from it is a good marketing strategy. Aside from using images on the landing page, you can also increase conversion rates by including videos or GIFS showcasing your product or service.
It is very simple to create a video using a video maker without breaking the bank. Here are some important things to keep in mind when creating a video for a landing page.
- To engage and convert your audience, use an enticing thumbnail.
- Make your video visible above the fold.
- Keep your video short enough that your target audience will find it interesting.
- Include a video transcript if possible. Some people may prefer to watch the video, while others prefer to read it, and still others prefer to do both.
-
Utilize Customer Feedback
Allow your visitors to see what other customers think of your product. This is a common customer behavior: reading customer reviews before purchasing a product. Including a testimonial on your landing page can help people feel more confident about choosing you and what you have to offer. Make it stand out, but make sure that people understand what your product or service is in the first place. Put it after the title and product presentation, which should be brief and to the point.
-
Make a clear call to action that stands out.
The truth is that you don’t need to be creative when designing a CTA button for your landing page. Make it stand out by using a bright color and simply telling the prospect what to do – “add to cart,” “sign up now,” “apply now,” or simply “buy.”
If any of the products are out of stock, simply replace your Add to Cart CTA with clear and positive notification text such as “Notify me when available” to show them you care and will notify them when the product is back in stock.
You can build a trustworthy relationship with your customers by offering them a subscription for back-in-stock notifications as well as a service for pre-ordering. It will increase conversions and sales.
-
Provide a guarantee to customers
Customers are reassured when you include a guarantee and display it alongside the product on the page. Such guarantee offers will assist you in attracting more customers and increasing your business’s sales figure.
-
Make it brief
Try to avoid using long descriptions. Keep it brief, simple, and interesting. All important content, including the sign-up form, should be placed above the fold. Many people may be put off by having to scroll down to see more. Of course, you can always provide additional information further down the page for those who are curious and want to learn more. Just make sure there aren’t any distractions.
Although there is no exact formula for creating an ideal landing page, there are some general guidelines to follow to increase your chances of creating one that stands out. Depending on how effective and impressive your site’s product landing page is, you can convert a large number of prospects into potential and regular customers.
