Why do individuals feel the need to cooperate?
If you want a post to become viral, you need to have an understanding of the factors that motivate people to share it in the first place.
In 2014, we at BuzzSumo examined one hundred million pieces of content to search for commonalities among the most widely shared pieces. The most popular material had some, all, or none of the following characteristics:
elicited amazement, laughter, or enjoyment from the audience.
People’s narcissistic tendencies were catered to, and they were made to feel superior for their generosity.
Were these informational visuals or lists?
originated from reliable sources.
to share information that is helpful as well as amusing with one another
To establish their identity in the eyes of others (give people a better sense of who they are)
to develop and tend to one’s connections (stay connected with others)
For self-fulfillment (to feel more involved in the world)
To raise awareness about issues that are important to them.
A survey conducted by Marketo indicated that individuals shared to:
Give in the form of discounts or special offerings
Suggestions, pointers, and other forms of advice
Warn – possible risks
Amuse – enjoyable content
Inspire – pictures and phrases
Pictures and information that will wow you
Gather together and become a member of the tribe.
Therefore, despite the fact that there are significant distinctions between them, these lists have a lot of similarities. If you want your material to go viral in 2016, the first thing you need to do is make sure it addresses some of the reasons listed above best SEO service provider.
A dose of reality: viral blogs are really uncommon!
Viral postings are anomalies. They do not represent the typical case; rather, they constitute an outlier. In order to determine the average number of shares for each article, we looked at more than 500 million of them. The vast majority of material only receives a few shares. To help you better manage your expectations for 2016, the average number of shares is 8.
This is true even of the most popular viral sites on the internet. Their most popular pieces will generate a far larger amount of engagement than the rest of their material. Even when compared to the content produced by BuzzFeed’s rivals, their viral stories stand apart.
So, what was successful in 2016?
The following is a breakdown of several postings that gained significant traction in 2015. For the sake of this evaluation, we did not consider major releases of movies, music, or games, among other things. These are the fields in which a significant amount of promotion is conducted financially. We didn’t pay any attention to celebrity material either, despite the fact that it may generate significant amounts of web traffic. This is something that can be difficult to achieve on the internet. For instance, the new song “Hello” by Adele has already been seen more than 475 million times on YouTube SEO.
Viral Content – Adele Hello
So let’s say you’re not Adele. What can the rest of us do to increase our share volume and obtain a piece of that pie? Let’s take a look at what some of the most successful websites have accomplished in 2015 and analyse the factors that have led to the larger articles on those websites.
1. Lists stills rule
Let’s begin with Buzzfeed, which is unrivalled when it comes to creating viral content and list posts. We can see from the list of their most shared material that below that they also had outliers that truly flew over the sky, even within all of their top shared content. Their fifth most popular article received nearly twice as many shares as their top post of 2015, which was titled “21 facts you know only if you’ve been best friends for 10 years.”
What was it about that specific post that was so successful? It makes the person who shares it seem wiser, it’s amusing, it helps individuals identify themselves to others (such as their friends), it’s a list, and of course, as you’d expect from BuzzFeed, it has a great title.
Lists on BuzzFeed that Have Gone Viral SEO
The list of motivational quotations is yet another type that works quite well. This is where you’ll find BuzzFeed’s piece that came in at number two for most shares.
Viral Content – BuzzFeed Books SEO
This particular post had over 9 million views and over 1 million shares, and it included a collection of lovely and motivational phrases SEO
People tend to share information that is of use. BuzzFeed creates a lot of material that relates to fitness and health, which may be categorised under this heading.
In addition, there are list postings, sometimes known as “listicles.” List articles continue to be a popular format that people like sharing, and they do very well in all categories.
Buzzsumo’s Viral Content Buzzsumo’s Healthy Content Viral Content
The previous post is an infographic or photo list post formatted similarly. It is a collection of photographs that have been designed in a portrait format and are optimised for use on Pinterest.
Viral Content – Buzzfeed Exercise
Put some effort into the heading. BuzzFeed generates fifty different possible headlines for each and every item.
In the list, please provide any material that astonishes you or makes you laugh.
Spread useful information using the list format.
Images are effective; just think of image lists 2. It pays to have a stellar reputation.
Let’s take a look at the New York Times, which is another major publishing house; throughout the year 2015, what was successful for them? Again, we are able to observe that the top postings are anomalies, and it is noteworthy to note that the majority of them are not news articles.
Buzzsumo – Awesome stuff
Are there any insights that can be gained from this list?
The second post has some fascinating information. Clearly, the use of the term “love” has had an effect on those who have shared. It’s got double the shares of the fifth most shared on this list. It’s a “how-to” post, and the headline is certainly engaging SEO.
Viral Content – Fall in Love with Anyone
Also performing really well is this travel post, which was the fourth most shared with over 500k social shares. It’s a list post with pictures, and also appeals to our love of travel and adventure.
Viral Content – 52 Places to Go
Beautiful imagery is a common themed in most shared content, and image list posts work particularly well.
Be like the New York Times:
Share the love – posts with the word “love” in the headline do well
Visually rich posts with awe-inspiring graphics
3. Be funny
People like to share entertaining content – that’s a consistent driver based on our review. For example, this post on the New Yorker got twice as many shares as any other post on the site:
Viral Content – The New Yorker
That got 1.5 million shares.
People like to share entertaining videos too – one of the top Vines this year was this one:
Viral Content – UniLAD Top vines
Are you considering humour when you create your content? Brands sometimes get this wrong, but it’s better to try a little humour than take yourself too seriously.
4. Do your research SEO
Helping people to go deeper into topics with new research is another effective way to drive shares. Huffington Post saw viral numbers for their articles. The positioning of the first one, with the “it’s not what you think” tag is very effective, and challenges perceived wisdom.
Viral Content – Secret to Living Longer
The second most shared was on living longer, the secret of long life; now who wouldn’t want that!
Viral Content – 109 year old woman
However, avoiding men may not be the answer, as one example is not scientific proof!
One of USA Today’s top posts showed the opposite point of viewon long life.
Viral Content – USA Today 82 Years Married SEO.
So maybe the moral for men who want to live a long time is to be married? Either way, this post topped USA Today’s most shared content because it was heartwarming, happy, and inspirational.
TED talks that share new research also do well. The same addiction story is in here, along with some other research based pieces.
Warnings
Warnings are another form of more directive research. The research we referred to earlier suggested people shared to warn people of things. This appears to be the case if we look at the most shared content on WebMD.com. 2 of its top 3 posts in 2015 were cautionary tales:
Trends
A subset of research is showing trends. These slides from Mary Meeker are a good example of highly shared content with nearing 3m views. It also helps that they’re in Slideshare format – it’s easy to digest, much easier than a dense report SEO.
Tips for 2016:\sCan you do original research and challenge conventional wisdom in your field?
Can you alert or warn people about a risk or mistake they may not be aware they’re making?
Can you summarise key trends and predict what will be big in 2016 for your industry?
These are all ways to stand out and potentially break out from the content noise.
5. Quiz it up
Perhaps you can blame the blue/black (or was it white/gold) dress, but 2015 was the year of the quiz! They do exceptionally well, playing to several of the reasons for sharing; they’re often funny, they can show the sharer in a positive light (depending on score, or which Modern Family character they’re most like!), they can be informative. They’re also very easy to produce compared to longer form, research-backed content.
This one from PlayBuzz did exceptionally well, approaching 4 million shares SEO.
Viral Content – Playbuzz (What is your most dominant character trait) (What is your most dominant character trait)
This next colour quiz was particularly popular. You are almost drawn straight into it, and it asks you if you can see the different colour before you keep clicking.
Look how it outperformed all content on this site by literally millions. They had tried a number of similar quizzes after this one, but none of them really took off. The content just didn’t get ignited in the same way. So what drove the virality of this post? Our own research suggests that just a few influencers can get the ball rolling and then cause the spread effect by sharing with their followers SEO.
Tips for 2016:
Can you create quizzes based on existing content (e.g. repurpose lists or how-to posts into quizzes)?
Can you use your product or feature set to create an outcome-based quiz (e.g. where’s the perfect holiday destination for you in 2016
6. Help people be successful
Here’s more of a B2B example – the top shared post on LinkedIn this year. It went viral perhaps because of the use of the word success, and it’s a title that resonates, taps into mindfulness. It presents itself as helpful content, and has had over 3.6 million views on LinkedIn.
Viral Content – Travis Bradberry (How successful people stay calm) (How successful people stay calm)
It turns out that focusing on being successful makes a big difference on LinkedIn sharing:
Tip for 2016
Can you focus any of your content on enabling user success? If you’re targeting LinkedIn users, then this should be on your list SEO
7. Be surprising
Sometimes it’s just about sharing something unexpected. This surprised and delighted people in equal measure. The top post from London’s Evening Standard in 2015.
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