Undoubtedly the core of our society, our military veterans deserve to be lauded. From fiercely protecting our land to serving tough duties away from their loved ones to keeping us all in a state of calm, there’s little that we can do to show our gratitude. And what better way to celebrate them than with a Veteran’s Day event in their honor?
But like anything else, even your Veteran’s Day event will need some marketing – after all, no one wants poor attendance that leaves the event more ruined than enjoyed. So, online marketing it is – not only is it unprecedented in its reach, but you can also carry out your complete marketing activities from the comfort of your home. Sounds like a win, doesn’t it?
Interested? Here’s how you can promote your Veteran’s Day event online:
- Don’t Shirk a Good Poster
Simply put, posters are marketing gold. They’re great at getting the point across thanks to their mix of visuals and text, and in online versions, they’re easy to save with a simple screenshot or click of the save button. And the best part? Digital posters are completely free – don’t believe it? Check out PosterMyWall’s range of Veteran’s Day poster templates for a variety of free designs that are 100% customizable!
Simply select a design you like, edit it according to your event’s details and requirements by playing around with the colors, placement, and font, and there you have it, your poster is done! What’s more, since the PosterMyWall platform is insanely easy to use, you can save considerable bucks by doing the designing yourself – and lots of time by getting the job done quickly!
With your poster ready, all that’s left is to put it up – think of your social media pages, your email campaigns, and even paid marketing tactics. Your event is about to be buzzing!
- Instagram is your Friend
Speaking of social media, Instagram is one of the best places to advertise your Veteran’s Day event. With the average user spending multiple hours scrolling through their feeds on the daily, the potential is limitless.
The first step is to create a page dedicated to advertising your event – make sure to pick a profile picture and user name that is representative of the Veteran’s Day theme in order to attract the right audience. With that done, it’s time to get posting! For your feed posts, you can put up anything ranging from details of the event to the activities planned to the honorable guests invited – your digital posters will come in handy here – making sure to pair them with SEO-optimized captions for maximum reach.
As for your stories, they should serve as engagement hubs – carry out Q and A’s, put up polls, and even host live sessions where your followers can join in – basically anything that builds hype around your event. And of course, there’s lots more that you can do on Instagram apart from content marketing and one of the best among them is partnering up with platform giants to promote your event – the turnout will be unbelievable!
- Paid Ads Never Hurt Anyone
Organic marketing is great, but sometimes it’s time for a little paid push. Yes, it’s time for you to enlist the help of paid ads! From platforms such as Facebook to Instagram and even Google, you can easily set up paid ads that not only target your exact target market demographic but also do so using the visuals and text that you want – have you heard of anything better?
To get started, you need a graphic, preferably one that encapsulates what your event is about and how interested people can attend. Make sure to use a mix of visuals and text in order to appeal to all markets, and once this is ready, you can use it in your ad.
With your graphic done, it’s time to move on to the copywriting aspect – one of the best things about paid ads is the option to A/B test against multiple versions. Search up your keywords, type up three to four different accompanying captions, and add them to your ad. Once ad analytics come back, you’ll be able to see which version did the best and use the results to tweak your future campaigns. Advertising was never so simple!
- Get your Emails Ready!
Of course, you just can’t miss out on a good email marketing campaign. Designed to achieve maximum audience viewership, emails are an evergreen online marketing tool.
For starters, think about the subject line as it’s the first thing that your recipients will see and the thing that will determine whether your email actually gets opened or discarded. While each subject line will be different, some good tips are to include the recipient’s name, mention a special offer on event tickets, or add a time-bound deal.
As for the email body, make sure to address the recipient, add visuals in the form of still pictures, GIFs, or even embedded videos, and add hyperlinked CTAs that redirect to where attendees can sign up or purchase a ticket, depending on the nature of your event. Once your email list gets rolling, the attendance lists will get growing!
So, if you’re looking to promote your Veteran’s Day event online, then these tips and tricks are the perfect go-to for success. Just be sure to make adjustments according to your event and you’ll be good to go!