Numerous firms have realized the significance of video content for their operations. Today, it is apparent that video content on social media is effective. According to an IAB study, since 2012, video views on social networks have climbed by 35%. The younger demographic tends to watch videos on mobile devices; businesses could take advantage of this trend. Creating video content on mobile devices is quite inexpensive, and it is simple to make visually stunning content.
Creating and releasing a high-quality video can increase your company’s visibility and sales. You can select the distribution channels that generate the most significant traffic and maximize your return on investment. Earned, paid, and owned channels each have advantages and disadvantages. Find the optimal distribution mix for your brand, and you will be well on your way to increasing brand awareness and converting users throughout the marketing funnel.
If you want to attract new customers or advertise a product, you can search for SEO packages Philippines that focus on optimizing your video material. A demo video is sure to wow your viewers, but it will be ineffective without context. A branding or attraction video is likely to be featured on a landing page or blog post for branding purposes. Numerous businesses utilize their attraction video at the top of the sales funnel. By merging the two forms of material in the proper order, businesses may optimize their video content.
Why should you use Long-Form Video Content?
Creating an instructive video is one approach to utilizing long-form video. People will go on your website in search of educational content. You are building brand loyalty through instructional films. For instance, you can interview an industry expert and share their insights with your audience. You can also improve the YouTube search for long-form video material. Therefore, before employing long-form videos for marketing, explore the various alternatives.
Although long-form videos aim to generate traffic to your website, they may also help establish your brand’s credibility and trustworthiness. Longer videos are more likely to produce qualified leads than shorter ones since those who watch them are closer to the bottom of the sales funnel. Consequently, you will have a greater conversion rate. Experts also recommend outsourcing organizations that provide high-quality SEO Philippines packages to create unique long-form video content.
To learn more, here is an infographic from Digital Marketing Philippines.