Positioning your business amongst the first results on Google is possible. There may be more competition depending on your sector, but everything can be improved.
SEO positioning is something you’ve heard before, but you are confused by all the technicalities. I will explain it simply. And a digital specialist can help you with all this.
What is local SEO?
SEO is the optimization of search engines such as Google. Google calculates several factors every time someone searches for something. This algorithm determines which results will be shown and in what order.
Local SEO is a way to improve your website and business listing on Google My Business, so you can appear higher in search results for services you offer.
You can position yourself locally on Google Maps and Google Search. This will give you many benefits, as we’ll see in this article.
Build community
Not only will you be more competitive, but you can also build a community with your closest environment.
Maybe there’s a company in your sector that you could collaborate with in the form of cross-promotion. Maybe someone wants to promote local businesses and they can find you.
Your visibility will increase your chances of customers or neighbors being able to interact on social media posts.
Remain, loyal customers
Local SEO allows you to draw customers from overseas even if they are passing through. (Proximity factor)
If you can offer a quality product or service to residents, they are more likely to return. You can help your clients on multiple occasions if you build long-lasting relationships with them. Selling more with less effort.
Tendency to be nearby
The local economy is becoming increasingly important to consumers, so they are more inclined to support local businesses.
This trend can be used to your advantage to increase your business. This is possible by being visible. When someone searches the Internet in their area, you will be among the first results.
Your potential customers will be more confident in you. You will probably only see the first 5 to 6 results when you search the Internet for a product/service.
Your brand conveys more confidence by being higher up.
It is possible to appear on the local map
The local maps section has 3 featured businesses. Here you will find the most important information, such as an address, reviews, and contact details.
Google displays additional information once the user clicks on the result. This includes the category, schedule, user questions, and busiest times.
You have a better chance of getting new customers if you are listed here, as most people who click this section have a very transient intention.
More reviews about the business listing
Reviews on Google My Business assist in positioning indirectly because users carefully read them before making a decision.
Negative reviews are usually filtered (me included) to determine how the business owner responds. You must respond to all comments, positive and not.
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