Integration of some vigorous applications into Salesforce CRM elevates the business functions towards remarkable success. Association of such apps with your existing system is a great way to boost productivity.
For instance, fostering a simplified work environment is ideal for reducing time spent on time-consuming tasks while still accelerating business growth. The app necessitates that your team stay in touch, allocate tasks, manage plans, and stay on top of their job.
Salesforce is not just a technology or a system; it is a game-changer evolving how ERPs have been utilized and delivered for decades. A cloud-based CRM, Salesforce offers a comprehensive range of feature-rich products for individual entrepreneurs to small to mid-to-sized businesses.
Benefits of Salesforce in optimizing processes, minimizing costs, increasing productivity, strong customer relations, business agility, and extensive data security, and are looking for Salesforce development services around the world to partner with.
Here, we are enlightening your attention towards a few picks from Salesforce AppExchange, a marketplace compiled of add-on apps, plugins, and systems for technological advancements in the existing Salesforce’s functionality, leveraging developers’ and marketers’ performance capabilities.
Inside View – Sales Intelligence and Social Selling
Transforming the digital marketing strategy; Inside view facilitates your marketing team in delivering the right message at the right time. InsideView updates and imports the current account-based information into the Salesforce Contact Database. Actions are an impact of triggering events and analyzing social network connections.
Furthermore, InsideView allows you to monitor over 25,000 sources to acquire the sales knowledge you need on administrative changes, new product releases, business acquisitions, and other significant industry developments.
People Alerts, which allows you to track actions from their social accounts and act at the proper time, can help members of your sales team harvest vital information from prospects. You may also import and filter lists based on revenue, industry, and other criteria.
Conga Composer – Creating and Sharing Reports
Conga Salesforce integration enables you to generate reports and develop customized client documents based on the current information from your Salesforce Database. This add-on feature app processes the extracted information quickly, efficiently, and consistently to create personalized documents in your preferred format.
Conga composer uses e-signature from other integrated apps like Docusign or Sertifi while delivering the finished reports. It has the capabilities of merging thousands of documents.
Through Conga Composer, you can easily track and manage on-brand papers. The tool automates time-consuming business processes and gives actionable insights, allowing you to concentrate on your bigger goals.
Marketo – Lead Scoring and Analytics
It is worth incorporating the Marketo app for every business that focuses on boosting marketing campaigns and improving digital metrics. This add-on marketing system will let you easily create landing pages, email marketing automation, and embrace leads across many campaign channels. It enhances the lead quality and manages the lead-to-customer process.
Marketo is a tool that comes with the built-in feature of lead scoring capability. When an enormous lead engulfs your sales pipeline, you need to filter out which ones are apt to take the conversion process ahead. Marketo’s methodology uses a new, straightforward approach to lead scoring that saves time and effort.
Geopointe – Mapping Analytics
As the name suggests, this app is focused on leveraging your team with intelligent geographic insights for sales, operations, and marketing. Today, when a customer base interacts with any app or web app for the first time, they ask for their location. So, it becomes one of the significant aspects for companies to consider the Client’s Location while examining the data.
Geopointe comes into the picture when you’re having trouble acquiring such data, as it automatically syncs the geographic locations of clients with your marketing data. You will be better positioned to run campaigns when you know where your target audience is located.
For example, you can easily take advantage of current services like Google Maps and use the data to automate beneficial actions in your Salesforce account. This includes using the Salesforce1 mobile app to check-in, set boundaries, design efficient delivery routes, assign territories, etc.
Cirrus Insight – Integration of Google
In daily performing activities, if your team carries out most of their tasks with the help of services provided by Google like Gmail, Google Apps, and Google Calendar, then Cirrus Insight is the solution to your Salesforce system. All you have to do is enter your Gmail and Salesforce account log-in information.
It’s easy to track emails and access information, such as when and where the user received emails and through which type of device. You need to integrate your third-party email system for efficient workflow management.
CrunchBase – Lead Researching App
In the Salesforce Appexchange, CrunchBase is compiled of the crucial database about the innovative companies and startups revolutionizing their respective industry. Incorporating this app will enable your salespeople to access the information for every lead research by knocking out the time spent on Google.
In June 2017, this app provided valuable and relevant data to the sales team regarding leads, allowing them to pin down sales prospects for potential growth. You can now easily sync the required information for a particular account from Crunchbase Database. Your sales team can focus more on conversion than performing the tedious data entry task each time they get the lead.
Wrapping Up
Significantly, these apps will lift your revenue, helping you increase sales, strategize marketing campaigns, and build stronger customer relationships only if your team and experts are proficient enough to run operations through these apps to achieve the goals set.
Adding new apps to the Salesforce system will advance the process of our existing functions, but you don’t need to overburden your team with the enormous third-party apps all at once. Give them enough time to learn one app at a time and allow them for full adoption.
