24-hour shopping is a great option for people who work nights and weekends, or who have other commitments during the day. It’s also a convenient way to shop during the holidays when many stores close early.
If you operate a 24-hour mall or retail store, you might be wondering how to attract more customers during off-hours.
Better security
You will attract more people to your mall if you have security. Here are some ways that you can have more security:
- Have more security guards.
- Have more cameras.
- Add security checkpoints at all entrances to the mall and parking lot, as well as in the parking garage if there is one.
- Have increased patrols by security guards throughout the mall itself and its surrounding areas, such as nearby streets (if applicable) and parking lots for both customers and employees.
Coupons
People love discounts so you can offer them some coupons or discounts from time to time if possible so they can enjoy shopping without spending too much money on it. It will also help increase the traffic to your store as well which means more sales for you!
Higher quality food options
To attract more people to a 24-hour mall, you need to start with your food options. You can’t just offer the same kind of generic cafeteria food that every other building does. Your options should be better than that; they should be unique and memorable for your guests.
It’s important to offer some higher quality food options. People are willing to spend extra money on gourmet meals, as long as it’s worth it—and if you have enough variety for them, there will certainly be some dishes on your menu that are worth paying extra for!
At the same time though, don’t forget about people with dietary restrictions or allergies—or those who just want something healthier than what most restaurants serve up (which tends toward fried foods). You need enough healthy options in your menu so that any guest can find something they like here!
Improved customer service
Customer service is an important part of your mall’s success, and there are several ways to improve it:
- Train your employees in customer service skills.
- Hire more employees and hire better ones, so that there are more people to help customers.
- Provide training for existing staff members, so that they can learn how to provide the best possible level of service for their customers.
More diverse shoppers, including more young people
To attract more people to your mall, you need to focus on attracting more young people. Young people are a valuable demographic for Malls because they have the ability to influence their friends and family members with their shopping habits. What’s more, they are the future of the Mall—they will be there in their 20s and 30s (and maybe even 50s) buying things for themselves, their kids, and even grandkids one day.
If you want your mall (or any business) to be successful in terms of sales volume and longevity over time, then it makes sense that you would want everyone in your target market demographic: young people!
Subtle signs of promotion
You need to put up signs outside and inside your mall telling people what’s going on there and how they can get involved in your events. A good way of doing this is by using modern LED flood lights that are bright enough to attract attention but not too bright that they’ll annoy passersby! If you’re putting up signs in front of your store showing what kind of things you sell or what kinds of events you have going on, these LED flood lights will make sure that everyone sees them clearly!
A more exciting ambience
The mall is a great place to be, but it can be made even better by adding a few small touches. These additions will make the mall feel more modern and alive. For example, you could add music or art exhibits that are tied to current events in pop culture or your local area. You could also have live entertainment where visitors are invited to participate in activities like karaoke or comedy shows.
These types of changes will attract people who want something new and different from the typical shopping experience they’re used to at other malls around town.
You need guards
Make sure there aren’t any homeless people hanging around outside your stores. This will make people feel unsafe, which means they’ll shop elsewhere instead of coming in to buy things from you. You may also want to consider hiring security guards who can patrol the area and keep an eye out for suspicious activity.
In the end, don’t be afraid to try new things. Get that 24-hour feel with a variety of events and entertainment options, bring in some different stores, or add other new features. The point is that there are countless ideas you could try out—so who knows what will work? Don’t let any previous failure keep you from experimenting and trying again.
