The healthcare marketing agency is extremely complex, as the framework conditions are constantly changing and competitive pressure is increasing. In addition, the Internet holds new opportunities & creates completely new communication possibilities.
contents
- Industry analysis regarding the relevance of online healthcare marketing agency
- Healthcare marketing agency Studies
- Interesting products for the healthcare marketing agency
- Top searches in keyword
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- Hospital
- 6. The most well-known healthcare industries
- 6. We take a close look at the shop pharmacy
- 6.1 Traffic
- 6.2 Referrals
- 6.3 Search
- 6.4 Social
- 6.5 Display Advertising
- 7. The different fields in “online health marketing” are diverse
- 8. The competitive situation in SEA and SEO in the healthcare marketing agency.
- 9. Involve your patients or doctors and decision-makers with the help of Web 2.0
- 9.1 Popular SEO Keywords
- 9.2 Popular SEA Keywords
Industry analysis regarding the relevance of online healthcare marketing agency
This analysis should help you to be able to conduct online in the healthcare marketing agency successfully! Thanks to our customers, we know the market and its participants very well. We follow changes and trends and understand the specifics of the industry. We are delighted to impart our knowledge and demonstrate its utility—benchmarks, and arguments for why and how you should do online marketing.
- Customers who are interested in health products or services are online.
- 62% of customers research health & beauty products online before buying offline. (Source: Google Confidential and Proprietary)
- 76% of those interested in health use online search to learn more about their health condition. 37% use them to find medication information.
- Sales opportunities B2C and B2B
- 87% of doctors use the Internet to find information about health, medicine, or prescription drugs. (Source: Google Confidential and Proprietary)
- Products often require an explanation.
Healthcare Marketing Agency Studies
The healthcare marketing agency is extremely complex. Framework conditions are changing, and competitive pressure is constantly increasing.
With an annual expenditure of 294 billion euros, the healthcare marketing agency is a highly competitive market. It is becoming increasingly important for providers to be omnipresent online4% of respondents to a study by Valid Research trust the Internet or forums regarding health issues.
Interesting products for the healthcare marketing agency
With Google Trends, one can know the users better by comparing and understanding the search ratio. This allows us to understand what is being searched for and which topics are gaining importance.
- Blue: pharmacy
- Red: medicine
- Yellow: medication
- Green: doctor
- Purple: hospital
Products and search terms that reach the value of 100 are very popular and are often researched. If the value is 50, the product is half as popular. The value 0 means that there is not enough data to make an assessment.
As you can see from the graph, searches for “pharmacies” have increased in recent years.
Top searches in keyword
The healthcare marketing agency is extremely complex. Framework conditions are changing, and competitive pressure is constantly increasing.
Hospital
As you can see, search google for doctors in their area.
- keyword suggestions
- search volume
- competitor
- CPC (Cost-per-Click)
You can always use the Keyword Planner for free and learn more about your industry’s keywords.
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The most well-known healthcare industries
With Sistrix, we can compare the visibility index of the most well-known healthcare brands and see how the brands have deteriorated or improved.
- Apodiscounter
- Shop Pharmacy
- Doc Morris
- Medpex
The trust flow shows how high the proportion of high-quality backlinks is, and the citation flow shows how many backlinks lead to the respective website.
6.1 Traffic
6.2 Referrals
Here you can see which websites mainly send traffic to the entered page.
6.3 Search
6.4 Social
Here you can see the top 5 social media channels that send the most traffic.
6.5 Display Advertising
Here you can see leading publishers that refer to Shop Pharmacy.
The different fields in “online health marketing” are diverse
- OTC (over-the-counter drugs)
- RX (prescription drugs)
- Online Pharmacy
- Biotechnology companies, diagnostics, etc.
- doctors and hospitals
Patients, physicians, and decision-makers in the healthcare sector obtain information from the media. The Internet plays a special role in this.
There are strong seasonal fluctuations in interest in web searches in the healthcare sector. Users can find these in search engines and on social media marketing in healthcare. In the numerous forums and blogs, you will find many posts on diseases, pharmaceutical products, and current topics. Many information reuses companies to present themselves as user-friendly and authentic.
Good-to-know
Such media can, in turn, be advertised very well via search engine marketing and optimization.
The competitive situation in SEA and SEO in the healthcare and pharmaceutical industries
In the SEA, mainly the mail-order pharmacies advertise in the top positions. Apodiscounter.de, Shop-pharmacy.com, and Medpex.de are the top 3 domains in the SEA for the online healthcare marketing agency.
The top SEA advertisers for the health sector are apodiscounter.de, shop-pharmacy.com and sanicare.de.
The number of ad keywords varies greatly at apodiscounter.de and sanicare.de.
The keyword that generates the most traffic at apodiscounter.de is the diet product, 43.02%. Other keywords that create a large proportion of the traffic are the brand keywords and well-known medicines or pharmacies’ cosmetics—the average daily budget of the top 10 SEA players. The online encyclopedia Wikipedia has a clear lead at number 1 on Google in terms of SEO.
Involve your patients or doctors and decision-makers with the help of Web 2.0
Campaigns can only be properly optimized with the help of defined goals.
9.1 Popular SEO Keywords
- pharmacies
- Online Pharmacy
- Pharmacy online
- mail-order pharmacy
- shipping pharmacy
- mail order pharmacy
- ibuhexal
- pharmacy
- online pharmacy
- internet pharmacy
9.2 Popular SEA Keywords
- pharmacy
- mail order pharmacy
- Online Pharmacy
- Internet Pharmacy
- mail-order pharmacy
- shipping pharmacy
- cheap online pharmacy
- pharmacy delivery
- cheap mail order pharmacy
- Pharmacy online
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