Macaron s are then a favourite dessert of many people. Moreover, their appealing looks and divine taste make it a perfect dessert for events and celebrations. These colourful macarons look well-placed on the table, and different flavours are best to treat guests. As people look for snacks that the majority loves, macarons are the best.
With the high demand for macarons and the uncontrollable love of people for macarons, every confectioner offers these mini treats. So, the increased demand for macarons increases the value of macaron boxes in the UK as well. However, macarons have different ingredients than cookies and biscuits. For this reason, they want durable packaging which can keep them fresh and ensure freshness.
What Is Macaron Packaging In The UK?
As the name suggests, macaron box packaging in the UK is designed to pack these mini treats to ensure their safety, shape maintenance and freshness. People buy both individual serving and the bulk of macarons in a box. So, the packaging varies according to the need. For an individual serving, you can use lightweight packaging. However, the packaging must be durable enough to handle pressure.
Why Do Macarons Need More Protection Than Other Confectionery Products?
Macarons are made of egg whites and sugar. They do not have ingredients like biscuits and cookies, which easily maintain their shape. Macarons are soft and need packaging for freshness. Moreover, as they are filled with different fillings like jams and creams, the pressure of the box can affect the inner texture of macarons. That is why macarons need a special packaging than biscuits and cookies as they have different stability levels.
How To Design Macaron Boxes In The UK To Attract Buyers?
As you know, packaging today has many purposes other than product protection. The same is the case with macarons. As they are a part of celebrations, the packaging must be presentable.
Following are the features these boxes must have to increase margins of sales.
Make Sure Your Packaging Is Robust And Resilient.
The most important feature of macaron boxes wholesale in the UK is protection. As you know, macarons are softer than cookies. The packaging must be robust to ensure product safety. Additionally, brands use different packaging designs and styles for macarons. That is why the packaging needs to be flexible as well.
Different packaging materials are durable, flexible, and affordable, thus the best packaging solution for macarons.
Cardboard packaging is the best option for macarons display. This packaging material is light in weight thus does not have extra pressure, ruining the packaging. Additionally, the packaging is printing-friendly. So, you can design vibrant packaging for colourful macarons.
However, if you are a home baker, make sure to add corrugated flutes in the packaging. It is so because the product has more chances of damage during transportation. That is why the packaging needs to be durable enough to withstand wear and tear during delivery.
Kraft is another packaging option that is best for packing macarons. This packaging is 100% biodegradable and locks the essential moisture. It is flexible enough to mould in the shape and size of your choice. The best part is that this packaging is the cheapest of all but does not compromise product safety.
Use Simple And Elegant Packaging Styles
As many confectionery stores manufacture macarons, the competition is tough, and packaging can create a difference. Companies offer macaron boxes in different packaging styles like two-piece boxes, sleeve boxes, tucked boxes, clamshell boxes etc.
As the way, you present a product can make the difference, make sure to use easy, elegant, and appealing packaging styles to impress buyers and make money.
Window Patching Can Be A Game-Changer
Being able to see the product can impress buyers. So, macaron packaging with a window can be a game-changer. You can get the window in the shape and size of your choice. However, keep in the notice the box size. If the window is smaller or bigger than the required size, it can ruin the overall look of the box.
Colours Can Make The Boxes More Appealing.
Vibrant boxes for colourful macarons can help give enthralling features. CMYK and PMS are two colour models. CMYK is affordable but has limited shades.
Final Words
So, now you know the basic features of macaron boxes in the UK. So, what are you waiting for? Get yours now.