We at Expedia Car Rental are assisting our advertising partners from across the world to reach. And convert ever-larger audiences of travel consumers. Through the Expedia Car Rental Group brand network to support the sustained recovery of the travel industry. Finally, we’re thrilled to offer our advertisers a new audience as we welcome CarRentals.com into the Media Solutions portfolio.
Customers from all over the United States use CarRentals.com to choose and reserve the appropriate vehicle. For their next vacation, regardless of where they’re going. The company has more than 50 providers in 41,500 sites across 180 countries. To allow travelers to choose from a wide variety of rental options. As a result, CarRentals.com is a beloved brand inside. The Expedia Car Rental Group and marketers now have the option to interact with the audience’s valued and highly engaged travelers.
The Number Of People Going On Road Trips Is On The Rise
CarRentals.com is a great option for advertising because of all the reasons listed above. Specifically, during the epidemic, a large number of tourists who were eager to go back on the road chose to rent automobiles, resulting in an extraordinary demand for Expedia Car Rental companies.
Renting a vehicle is one of the most private and restricted modes of mobility accessible during the epidemic. Many American travelers are planning to take at least one road trip in 2020, according to a survey by Phocuswright, and almost a third want to do so in 2021.
According to our most recent Travel Recovery Trend Report, about a third of all Americans chose to drive last year over alternative modes of transportation. Travelers throughout the globe believe that driving their own vehicle or renting a car. While going on a vacation is safer than using other forms of transportation, according to our latest Traveler Sentiment and Influences report.
All Advertisers Need A Targeted Audience
Nearly half a million Americans visit CarRentals.com and use Expedia Discount Code 15% every month to look for and reserve a rental vehicle for their next vacation overseas. For the most part, its target demographic consists of leisure tourists who travel inside the United States, often renting a vehicle less than two weeks before departure. The average length of a customer’s journey is five days, and they take many excursions each year.
CarRentals.com’s highly engaged user base is a terrific opportunity for advertising, from destinations and hotels to airlines, financial services, and consumer products, throughout the summer road trip season.
Organizations engaged in destination marketing may take use of CarRentals.com’s ability to inform potential customers about their location. Hotels, airlines, activity providers, and other advertising can influence travel buyers who haven’t yet booked a room, while they can also communicate with them during the purchasing process.
Possibilities For Promotion
Advertisement places throughout CarRentals.com are now available to assist partners to attract the attention of vacationers who are looking to hire a vehicle. Customized landing pages and prominent positions on the CarRentals.com website are also available for optimum exposure.
Our in-house account management staff can provide help, insights, and best practices to advertisers, allowing them to create campaigns that are relevant to Expedia Car Rental customers.
After Eight Years, How Have Things Changed For You In Terms Of Your Job?
My position as an advocate for our partners has evolved over the last eight years. When it comes to helping our partners succeed, I’ve been a strong advocate for them by working with important internal players to develop creative solutions.
Is There Anything In Particular That You’ve Noticed In The Last 18 Months?
Expedia Car Rental was one of the first businesses to rebound from the epidemic, particularly in North America, and it continues to gain pace. Almost 80 percent of American tourists expect to take a vehicle trip in the following year. The percentage is even higher for those from other countries (77 percent). There are now more in-depth conversations about how our vehicle rental relationships. That may be used to develop a presence in all stages of a traveler’s journey to buy.
What Impact Do You Believe These Developments Will Have On The Future Of Travel, Especially For Vehicle Rental Companies?
Vehicle rental companies must develop and modify their portfolios to keep up with rising demand. While also prioritizing factors that tourist’s value more than ever before as the tourism and hospitality industry recovers. Major suppliers have started to increase their electric car inventory to accommodate the growing demand for environmentally friendly transport.
As the COVID-19 standards and principles continue to change, we expect this trend of passengers prioritizing flexibility. We’ve seen the car-sharing model gain popularity among tourists. Enabling them to bypass the counter and go right to their vehicle upon arrival. To the rise and success of the vacation rental business over the last 18 months.
How Are Automobile Rental Companies Adapting Their Advertising And Marketing Methods In Light Of The Surge Of Road Trips?
Expedia Car Rental companies are realizing that customer-centric strategies should be at the center of their marketing efforts. As the popularity of road trips now leads our industry’s recovery efforts. Our research and first-party data have indicated that flexibility is one of the most important issues for travelers. Thus many Expedia Car Rental firms are using ad space to emphasize passengers’ flexibility above pricing. Expedia Car Rental customers are more likely to choose a company that offers flexible booking options.