Have you seen an ad on television that is too interesting to skip? The one without a cliche selling factor? Yes indeed! This is the magic of commercial content writing.
As its name suggests, commercial content writing is a form of content writing that sells. Although its purpose is to convert audiences into customers, its secret ingredient is a hook. This hook is what makes you as an audience want to read or watch an ad.
Commercial content writing involves business writing as it aims to gain revenue. It directs toward the growth of a business. This style of writing is different from content writing. Yes, it delivers a piece of information to an audience, but its end goal is to purchase. Thus, it can be tricky to write such content.
Top 5 tips that will you help you as a commercial content writer
If you are working with a content writing company as a commercial writer or aspire to be one then go through these quick tips-
- Define the purpose of your content
The recipe to a great commercial content piece is understanding its goal. You must answer questions like these in your writing. What does the writing target? Who am I writing this content for? How will my writing solve their problems?
If you fail to convince your audience that they need to buy a product, your efforts are in vain. So, your first step is to understand your audience and their needs. Hence, your writing must be customer-focused because the customer is always right!
- Words speak louder than action
The essential element of commercial content is its words and how you use them. As mentioned earlier, this writing is a game of words and delicate. Thus, using these words wisely will form a powerful piece of content.
To create such content, you need help from power words. Words that target the pain points of your customers but in a positive sense. Such words are emotional words that influence people, like ‘bonus’, ‘discount’, ‘free’, ‘quick’ etc. For example, as a content writing company when you post content to promote your services, add in ‘Grab Now!’ or ‘50% off till midnight’.
- Write in a relatable tone
Like the point explained before, your content must have an impact on people. Hence, your writing must form a connection with your audience. They must relate to your content and buy the product you are selling.
The art is to sell without being too pushy about it. Your writing should not make your audience feel like they are being forced to buy something. It should be the other way around instead. The content must influence them to buy a product because they feel they need it.
- Less is more
The trick of commercial content writing is to convince customers within a few lines. Currently, no one has time to spare and read through your content. They scan content instead of reading it.
So, if your writing can make them stay and read the content, it is an achievement. And this is achieved with the less is more mantra. The less time people spend reading content, the more likely it has an impact on them.
Thus, use a short and crisp headline to hook your audience. Include the main points in two lines and end a call-to-action. This way your audience is informed of what is their problem? How will a product solve it, and where to find it? For example, as a content writing company if you wish to take your audience from your social media to your website to your content then you must add a CTA after your post like, “Here is the link to the complete blog that will generate 100x revenue for your business with commercial content writing”
- Sales are your Endgame
Commercial content writing is writing for a commercial purpose. Hence the primary goal of every content piece is sales. Your content must persuade a person within a short time, that they have to buy a product. And they must ultimately go and purchase it.
So, along with convincing people to purchase a product, writing also increases the business revenue. It intends to affect the business profit through customers and keeps this stable.
Conclusion
Always try and test any tip you receive for commercial content writing. This writing does not allow one size fits all, find a tip that works for you and keep improving.
As a commercial content writer, your writing is more than advertisements or sales. You also can use this to write website content, brochures, speeches and scripts. As long as your writing can influence others it is great. So, as a content writing company you can offer services of a commercial writer for print and media.
