As the world was introduced to the newest technology of hosting events, one format that grabbed attention was live streaming. Why? The simplicity and maximum results that this format offers compelled many organizers across the globe to try their strategies on it. If you are also planning to try out this format of delivering content to the audience, this blog might be of great help. Here, we have compiled a list of all the characteristics that one can look for in a live streaming solution. Have a look.
Customization:
If you want to conduct professional live streaming, customization is the feature you should look for. It will allow you to add a personal touch to your live stream. With customization, you can get a hold of your live stream and add elements that reflect your brand image. While some live streaming services will let you add pictures and graphics, some expert names provide you with the features to scale your live streaming even more.
Ease of Use:
The reason we rely on technology is to make things easier for us and do the job more efficiently. With technology, one can get more fruitful results by putting in lesser inputs and effort. Now when you talk of ease of use with respect to a live streaming platform, one would prefer having a platform that can be accessed quickly, isn’t too complicated, well-designed and can be managed conveniently. Also, not all your attendees are going to be tech-savvy. Hence, when you look for a platform, make sure the one you get your hands on is easy to use.
Audience Engagement Tools:
Having interaction tools in your live streaming event won’t only enable your audience to interact but also make the entire process very smooth and effortless. One thing that you need to understand as an organizer is that getting your hands on a live streaming service isn’t enough; you need to have the skills to manage the event as well. There are various interactive tools that let the organizers make the live streaming events more interactive and engaging.
With tools such as live polling, the organizers allow the audience to participate in the live stream by voting while the event is going on. Along with it, tools such as live chat enable the attendees to interact with the hosts, as well as each other. In addition, tools like live comments allow the organizers to collect instant reviews and feedback from the attendees. Interactive features can help you make the entire information flow very smooth and highly efficient. Over time, the demand for interactive features has grown manifold and has become a constant requirement of organizations across the world.
Live stream analysis:
The fact that customers use more video content to understand something is used by several marketers to promote their brand and product. Even though promotions through videos have become the ‘go-to-technique’ of as many as 85% of marketers, they still find it challenging to measure its effectiveness and calculate the return on investment. Here’s when real-time analytics comes into play. This tool helps you understand how exactly your strategies are helping your business and growth. Understanding the likes and dislikes of the audience, such as the subjects they watch videos more on, the most liked segments and other factors, can help you make practical decisions regarding your brand and create better opportunities.
Security:
As a host, your most important concern related to your live streaming event is its security. With features such as end-to-end encryption, keeping the meeting private, restricting access from external domains and sites allow you to maintain the confidentiality of your event. You can also come up with role-based access, which would allow you to control the privacy of your content internally also. With this feature, you will be able to have control over the content that can be viewed and accessed by your audience. With advanced security, you can also share the video for a certain period of time so that the privacy and security of your content remain intact.
Multistream capabilities:
A very significant feature to reach out to a broader audience, the multistream ability is a crucial feature that allows you to enhance your brand reach. However, not all live streaming services come with this feature. This feature enables the organizers to stream their live videos on multiple social media platforms simultaneously. There are many expert solutions that let the organizers stream their live video on as many as 30 social media platforms in one go.
While you are planning your live streaming event, take the fact into consideration that not all your attendees will find it easy to go through a complicated platform to access the live event. Though you might be a techie, your priority for hosting the possibility should always be your audience. The virtual event expert that you pick up should be simple and allow the attendees to access the video in minimum steps. Also, they shouldn’t require any fancy equipment to access the event.
Reasonable Pricing:
Pricing becomes a critical characteristic if yours is a small to mid-scale brand and you cannot afford to spend hefty sums of money on the event platform. Even if your company is a well-known name, having a pre-decided budget will help you save money. To make sure you don’t end up spending heavy bucks, we would recommend you to get your hands on a virtual event expert that is free of cost or lets you stream your event at bare minimum prices. You can avail of their free trials, basic streaming options and other formats.
Owing to the popularity of live streaming, there are a plethora of live streaming solutions available that promise you an unforgettable event experience. However, you need to know that not every platform can fulfill that promise. You can use the characteristics as mentioned above to get your hands on an expert solution and make the most out of it.
