Amazon has gotten to the point it is today through offering an unparalleled experience to customers, a service built on trust.
If you’re selling your products on Amazon you must keep up the trust of customers. In return, you’ll see yourself being flooded with positive reviews and encouraging words…or do you?
Do you think maintaining a high level of Amazon feedback from sellers is as easy as it sounds?
How can you get your rating up there with the top sellers on the marketplace and maintain it? Let’s discuss it.
What is Amazon seller feedback?
Amazon customer feedback on sellers is a rating scale of 1 to 5 stars that assesses the performance of your business.
This feedback considers the way you handle shipping or customer service as well as general satisfaction of purchasing through us (but not the item itself as we’ll be discussing in the coming days).
Your overall score is worked out using an average of feedback from recent times. The feedback is publicly available, which means buyers can look at your rating in deciding whether to buy from you or an alternative.
If there are many competitors for expensive products, Amazon seller feedback can be crucial in making or losing the sale.
How does Amazon seller feedback work?
Feedback from customers can be left by sellers directly from their order page or through the specially designed Amazon review page. They’re given the period of 90 days following the date of purchase to complete this process and will get asked basic yes or no questions, such as:
- Did their product arrive in time?
- Did it correspond to the description you gave on the advertisement?
- If they did contact your company, could you offer the customer a pleasant experience?
They’ll be asked to rate their purchase from five stars and then they’ll be given the option of leaving remarks.
Four-star or five-star ratings are considered to be positive. Two-star and one-star ratings are considered negative. Three-star ratings are neutral, however they could nevertheless hurt your standing with customers.
This is due to the fact that Amazon calculates an average of the amount of positive feedback you’ve received over a certain period of time and monitors 30-day, 90-day daily, and even the lifetime score.
Does Amazon seller feedback matter?
Yes, big time. A highly-rated company is certainly likely to draw more customers than a business with poor reputation, but Amazon considers your seller feedback score into consideration in many different ways.
Feedback influences feedback on the Amazon Buy Box, which is the standard for listing of products. In particular, Amazon uses your Order Defect Rate (based on the amount of negative feedback you receive) significantly to determine the Buy Box algorithm.
Your rating will be shown prominently when buyers compare other sellers with your Buy Box winner (a surprising number of them do this).
Your 12-month or lifetime seller rating is used to present prospective buyers with an idea of the way you work, based on the place they go.
What’s a good seller rating on Amazon?
Amazon utilizes feedback from customers to create a variety of seller metrics, such as the negative feedback rate.
The top sellers may be able to achieve rates of one percent or even 0 percent, but anything less than 5% can be viewed as acceptable, particularly in the case of serving a significant number of customers. This, when combined with your average rating for feedback provides a clear overview of your overall performance.
To see the details of Amazon Seller Rating:
- Visit Your Seller Central dashboard
- Click to perform
- Select customer satisfaction
- Click on the tab for feedback from customers.
You’ll be able to look at your overall performance broken down into the past 30 days and 90 days, as well as all 365 days, and even your lifetime score all in one.
If it appears that things are starting to slide You may need to take action to bring positive feedback.
How to encourage buyers to leave positive Amazon feedback
A good customer experience and excellent products will garner a certain amount of favorable reviews; however, it is never hurt to make things more enjoyable. Here are a few strategies to get customers to voice their opinion:
- The first step is to just inquire. It’s amazing how many people don’t take this step. Amazon’s messaging service sends a gentle request for feedback once an order has been fulfilled.
- It is also a way to improve the efficiency of your shipping. Lately delivered products are the most common reason for negative reviews, therefore making sure they arrive on time should be an absolute requirement. If you can refine your processes until your products arrive on time and on time, you’ll be able to create a massive source of positive publicity.
- If you offer easy returns and easy returns, you’ll be on path to more favorable reviews. Returning products can be a task, and taking that pain out of it is guaranteed to yield positive outcomes.
- In the end, it’s essential to optimize your amazon product listings for your items. It’s tempting, however, to be excessively commercial in the way you present your products to customers and beat the competition.
How to get negative Amazon seller feedback removed
Sometimes, bad feedback occurs, whether it’s earned or not. If a few slip across the board, it does not mean that it’s ending your perfect score. In certain cases you may be able to remove it.
The first step should be to reach out to Amazon. It’s also crucial to note that, if you’re using the Fulfillment by Amazon services, you won’t receive negative feedback because Amazon manages everything on their own.
If Amazon isn’t able to assist, you’ll have to contact the customer through Your feedback Manager Dashboard. Be respectful and considerate of the nature of their feedback. You must do all you can to solve the issue.
Provide refunds or replacements or refunds, however you can make them feel better.
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