When it comes to communication between consumers and businesses or between 2 people, the first thing that comes to everyone’s mind is SMS service. Email and SMS are both the main face of communication but sadly we all know that a very small number of people open an email and read it. On the other hand, people are attached to their mobile phones and love to read SMS, in fact, a lot of consumers prefer to receive SMS messages from companies.
How does SMS marketing works
First, find a text messaging platform that is good for your company. Then get in touch with that company and tell them your needs and goals of the SMS marketing campaign. Let them do the rest.
There are some examples to show how you can use SMS,
- Promotions: Up to 50% discount on all new varieties for only this month.
- Reminders: Don’t forget to visit our store, today is the last day of the sale.
- Notices: There is a special PTM for your child!!
- Confirmations: Thank you for ordering, your order has been confirmed.
- Online review requests: We hope you like our product. Don’t forget to share your experience on the link given below.
- Service update: Your car has been repaired. Please pick it up as soon as possible.
Advantages and disadvantages of SMS marketing
- High open rate: SMS marketing has an average of 82% open rate, and a lot of customers take the messages seriously.
- High response rate: The response rate of SMS service is also high as compared to other applications and services. Response rate matters because it shows that your message is quite effective.
- Deliver in time: Because the SMS service does not need any support from the internet when the sender sends any message, the message will deliver within a second.
- The cheapest marketing way: It does not need any process of graphic designing, video shooting, etc. It is a free marketing channel, and you don’t need to pay any subscription fees. You’ll just need to pay for the SMS message you send.
- It is very short: In messages, the word limit is 160 characters only. So any longer message is divided into 2 or 3 messages. This means one offer to a customer could ring them two or three notifications. Nobody wants that.
- It’s simple: The senders can’t attach any pictures or videos and also don’t have space to send any audio or files, which means you have a lot of limitations in SMS service.
- Easy to block: Most cell phone users get irritated when they receive a lot of offers from an unknown number, and then the user uses the spam filter, and then automatically all messages, which don’t come from the saved number goes in the spam box.
- SMS isn’t conversational: Promotional SMS is all about starting a conversation with someone new. You want to make a relationship with consumers but the message is too short and to the point. So there is not a chance to build a relationship with new customers.
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