Businesses of all shapes and sizes utilize video content, an exceptional digital marketing tool, to establish their brands in Dubai, reach their target markets, and ultimately increase ROI and sales. According to one study, 86% of firms use video content as a successful marketing strategy.
Videos are essential for presenting brands to potential customers and maintaining relationships with current ones. Videos can boost traffic and conversion rates considerably. An email containing a video enhances click-through rates by more than 65 percent while sharing a video on a landing page increases conversions by 80 percent.
In this post, ALM digital marketing consultant will guide you through video content details, so read on to know why video content is essential for your business in Dubai. We’ll also provide you access to various movies you may use to market your company’s name, goods, and services.
1. Promoting sales using video content
Your sales can increase dramatically with the help of a well-planned and artistically produced film. One study discovered that 74% of consumers who watched a brand’s promotional movie ultimately purchased the item or joined the service.
2. ROI rises with video marketing
Videos offer a higher return on investment (ROI) than static images, according to 74% of video marketers. Videos with pertinent content have become increasingly popular over the past few years because they provide a more in-depth explanation of products than plain text.
3. Videos increase trust
Videos promoting products and outlining their benefits assist in gaining the trust of prospective customers who are wary about ordering goods and services online. Making conversational movies to showcase your products is advised, and the results will astound you. A recent poll found that almost 57% of consumers believed that watching product demonstration films gave them the confidence boost to choose to shop online.
4. Search engines give video content higher rankings
Visitors spend more time on your website and view more videos when you post exciting video content. Search engines know a website has an outstanding range when users stay on it for extended periods. As a result, the website ranks better on search engine results pages. A video is 53 times more likely to appear in Google’s top searches when embedded on a website.
5. Users of smartphones adore videos
The demand for video content is rising along with the number of smartphone users. Over 55 percent of internet users watch interesting videos daily, and about 78 percent watch online videos weekly. On an annual basis, mobile video consumption has increased 100%, according to YouTube, the top online video platform. Additionally, consumers of mobile phones are likely to feel more engaged with firms that frequently share video advertisements and brand promotion films.
6. Video content encourages hesitant shoppers to make a purchase.
The days of lengthy product descriptions with paragraph after paragraph are long gone. Nobody has time to read sections in the fast-paced world of today. Videos, however, are frequently condensed and simple to watch. Users also enjoy watching captivating videos. Create video content that clearly and engagingly explains items to appeal to a broader audience, including the skeptics.
7. Videos aid in boosting brand recognition
Create videos that encourage viewers to save or share them for later. Keep in mind that people are drawn to emotions rather than statistics in social media. Users, who make up 76%, acknowledged that they like amusing videos over straightforward instructional ones. Create video material that is pertinent to users. This will help raise brand exposure when they share your material.
Types of videos
You can generate many movies to attract potential customers and pique their interest in your business! The following are examples of popular business video formats:
1- Product demo videos
2- Explainer videos
3- Sales videos
4- Corporate videos
5- Social media videos
6- Video ads
7- Teaser videos
8- Video testimonials
9- Behind-the-scenes
10- Video graphics
Use video content in your social media marketing strategy in Dubai to stand out from the competition and attract the attention of your target audience.
Final word
Videos are used in various ways by marketers in Dubai and other parts of the world to promote companies and brands. Using promotional movies to spread the word about your company on websites like:
- Social media accounts
- Website’s landing pages
- YouTube channels
- Google ads,
Making videos is not a simple task. It has several technical components that necessitate careful thought.
So, are you looking for a marketing plan that will work in Dubai to promote your luxury brands? Our Digital Marketing Agency offers all-inclusive digital marketing services in UAE. We are a group of innovative, interested people passionate about developing practical and captivating marketing strategies and campaigns for brands with a forward-thinking attitude. contact us at +971-55-647-0705 or visit our website at almdigital.com for additional details.