Hi, do you want to build an educational video platform this year or invest in over-the-top (OTT) advertising? If yes, now is the right time! As companies shift away from traditional broadcasting platforms such as television and toward new ones such as educational video streaming services, the advertising industry is undergoing greater change than ever before.
What Exactly Is OTT Advertising in Education?
Well, if you want to reach out to students, then broadcasting your message on television can be a good idea. OTT, or Connected TV, refers to mobile and streaming options that redefine television. Over the last year, savvy education marketers have taken advantage of this, with promising results. If you haven’t already integrated OTT advertising into your education marketing strategy, now is the time to do so.
As more viewers switch to streaming video content instead of traditional cable and broadcast TV, OTT, or streaming TV ads offer advertisers the opportunity to reach new audiences at scale. OTT ads provide significant benefits to higher education institutions. It increases your ability to retarget audiences because their viewing information becomes part of their digital footprint. It also allows you to reach audiences where they are, which is increasingly on their mobile phones. Because the world moves online, over-the-top (OTT) advertising is eclipsing traditional television advertising more than ever before. Therefore, several educational institutions realize the value of investing in this online video education platform to connect with customers. Therefore, several educational institutions realize the value of investing in this online video education platform to connect with customers.
7 Reasons Why Colleges and Universities Should Consider OTT Ads
Educational institutions aren’t the first to use video to help students learn. However, rather than using Zoom for live streaming or hosting videos on YouTube, etc., it is time for schools and universities to develop their Video education platform.
There are numerous reasons for this, and we will highlight the most important ones in the points below:
Identify Your Target Audience
Streaming media is popular among people of all ages, but viewers are more likely to be under 50 and more affluent than traditional TV viewers. These customers are constantly on the move, and they bring their entertainment with them.
Rather than passively watching whatever is on, streaming audiences choose what to watch, creating an excellent opportunity to get your institution’s message in front of people who show interest in what they’re seeing. And because educational streaming services are generally non-skippable, streaming viewers cannot channel-surf to avoid ads in the same way that traditional television viewers can- your ads are more likely to be seen all the way through.
Unlike traditional TV, which fits into a half-hour or hour-long chunk, OTT streaming content can get viewed whenever and for as long as the viewer desires. Several brands are finding OTT success with longer-than-usual ads that allow for more storytelling, and the format works well for brand awareness campaigns and promoting specific programs or events.
Do you want to reach people in a specific age group, gender, income level, education level, or zip code? You can’t do that reliably with traditional TV advertising, but you can do with OTT advertising. It’s because video platform for education combine the content quality of Traditional television with the advanced targeting of digital advertising, resulting in a more personalized experience for the viewer and actionable reporting for the advertiser.
OTT advertising not only provides advanced targeting of digital advertising, but it provides real-time analytics of digital advertising. It is a significant advantage over traditional TV advertising, the effects of which can be hard to measure. When you use an educational video streaming solution. you’ll know who saw your ad, whether they clicked, what devices they used to view it, and how it performed at different times of day and the week. All of this information gets used to evaluate the success of your education campaign and make necessary adjustments.
Are you looking for ways to increase your marketing dollars? If yes, then Traditional TV advertising costs more than OTT advertising. OTT spending is also more cost-effective because it is more targeted, with OTT ads only reaching the people you want to see them. In addition, advanced analytics can help you optimize your targeting to increase your ROI.
Quick Response to Queries
The next main advantage of digital marketing for colleges is that questions can get answered quickly. People will ask you questions if you have a decent social media presence. You can simply answer the questions by sitting in one place, saving time on both ends.
Once the content goes viral, the prospects have more time to think before making a decision. As a result, it is a responsive medium through which the college or university communicates.
Increased Brand Awareness
Once it comes to Digital Marketing for Universities, it is critical to raise brand awareness and share information. So, rather than constantly selling yourself, try creating some engaging content, like sharing new information or holding a contest.
Another effective way to connect with prospective students is to share the updates of previous students.
To conclude, video streaming services for education are becoming more popular, but they are not the only option. Schools should not abandon their broadcast purchases or rethink their entire strategy to devote their entire budget to OTT. Instead, examine your media strategy to determine how a video education platform fits into the overall marketing strategy, and then use digital to boost your traditional efforts.
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