Experts believe that the content marketing industry will become a $400 billion sector by 2021. It is for this reason that hiring a professional SEO firm becomes necessary. In addition, experts will enhance the blogs they create as a part of the content marketing strategy for their clients.
There are several methods that SEO agencies use to gain better outcomes via blogs.
5 Ways a Professional SEO Firm Improves Blogs
- Use a Lot of Visual Content
To begin with, long-form blogs upwards of 2000-3000 words are on-trend. These blogs provide an incredible wealth of information, and Search Engines consequently reward them by ranking them higher.
However, long-form content can be tedious to read. Therefore, engaging and eye-catching visuals like photographs, infographics, and doodles can help the reader assimilate and retain information longer.
Apart from infographics, one can also integrate videos into the blog. So a mix of content, infographics, and videos can help create the perfect blog.
- Optimize for Mobile Readers
Nowadays, people use their mobile phones instead of their bulkier counterparts, laptops, to read content online. Therefore, the mobile version of one’s website must be optimized to display content.
For instance, one sentence on the laptop screen can look like a paragraph on the mobile screen. Professional SEO Marketing firm know this and use shorter sentences and sections to improve the scannability of their content.
- Use Citations, Statistics, and Quotes for Authenticity
In the world of fake news, customers want authentic stuff. Readers want reputable content, and they expect citations to back the claims made by the various blog posts, articles, write-ups, etc.
However, to fight off the stiff competition, one needs to write verifiable write-ups with claims and links to high authority sites. Avoid writing anything that is unverifiable or untrue. As a business, one doesn’t want to lose credibility in the market.
- Provide an Estimated Reading Time
It’s the same idea with recipes and blogs. If the estimated reading time is given, readers have some idea of how long it will take them to read through the blog. Then they can decide to invest their time in reading it.
According to Tempesta, readers were 46% more engaged with those blogs that showed an estimated read time than those that didn’t.
- Use Summaries
The present generation has a shorter attention span of 8 seconds. In these 8 seconds, one has to grab the reader’s attention. That’s why one uses summaries initially, which act like mini-abstracts to the entire blog.
This generation of “TL;DR: Too Long, Didn’t Read” can therefore focus on whether the entire blog is worth their time or not. Moreover, if the TL;DR section is well-written, Google’s passage ranking can pick it up as an answer for the 0 positions. Therefore, summaries have a dual gain for the blog creator.
To sum up, a professional SEO firm can use these and other techniques to make blogs a potent weapon in the content marketing arsenal. With better blogs comes higher engagement and a greater chance of readers converting to long-term customers.
On that note, a professional SEO agency works hard to develop the best blogs so that clients can achieve their business goals.