The greatest YouTube channels provide viewers with interesting material. Most of the time, they teach the audience something entertaining, informative, or educational.
Sure, kitten videos and music videos get a lot of views, but many individuals who seek for content on YouTube or in search engines are looking to learn something new. You will lose Knowledge Commerce sales if you do not provide the solution.
You already know that video is useful for online classes, but what about drawing a larger audience and increasing sales?
You always wonder how to make viral my YouTube video This is why there is 25 YouTube promotion tips.
Lets dive into it!
1. YouTube SEO: Optimize Your YouTube Content for Search Engine Ranking
When you hear the term search engine optimization (SEO), you most likely think of text content. Google, after all, cannot “read” a video.
However, if you do not optimise your videos for SEO, you may be losing traffic. For example, you may have observed that YouTube videos frequently appear in search engine results pages (SERPs), indicating that they have some SEO value.
Google search even has a “video” category. But how can you consistently appear for keywords linked to your videos?
Descriptions and titles
Begin with the title or headline you choose for your video. Include your goal term in an interesting way.
For video titles, questions work effectively. Lists (if your movie includes a list of advice or steps) and bold sentences are also appropriate. Concentrate on capturing viewers’ interest as well as ranking well in the SERPs, and if possible, place the keyword at the beginning of the title.
In the description, you can add your major keyword as well as LSI (related) keywords. Provide some context for the video so that search engines and viewers can better comprehend what they’ll get from it.
Video transcripts might also be useful. They provide a written version of your video so that viewers can read it (and search engines)
Optimization of Keywords
We’ve already talked briefly about keywords, but bear in mind that you can’t just pick any keyword linked to your movie. Instead, concentrate on terms that your target audience is looking for.
Tools such as Google Search Console and Ubbersuggest.io can assist you in determining the best keywords for your videos. Consider both search volume and search intent.
For example, if you’re making a video about how to tie your shoes, you wouldn’t want to optimise it for the phrase “best shoes.” People who search for “best shoes” are searching to buy shoes, not for instructional knowledge. Even though that keyword has a significant search traffic, it isn’t relevant to your movie.
Levels of Participation
Encourage discussion in the video’s comments section. Respond to any questions or comments you notice, and make an effort to interact in the comment areas of other videos. SEO can benefit from high levels of involvement.
Choosing a Category
Make sure your video appears in relevant YouTube categories. Otherwise, Google (and people) will assume it’s about something completely unrelated to the topic.
Assume you make a video that teaches people how to make crafts. YouTube may automatically place it in the DIY category, but it may receive more views (and be more relevant to searches) if it is placed in the How-To and Style categories.
Tags
Tagging your videos correctly will make them more accessible to search engines. Tags inform viewers and Google about the subject matter of your video.
Begin by providing brand-specific identifiers, such as your company’s name. Tags that identify the subject (your name, for example), the content (such as “how-to,” “education,” or “fitness”), and long-tail keywords (such as “how to tie your shoes”) can also be used.
2. Create Captivating Video Titles
People and search engines will view the video title first. It is the most significant aspect of publishing your videos to YouTube, aside from the video material itself.
We’ve already discussed keyword optimization, but what about the remainder of the title? You don’t want to just name your video a keyword. Curiosity can enhance the attraction of your videos. You could, for example, title a film “How I Prepared for a Marathon in 30 Days.” It not only implies a how-to instruction, but it also piques interest due to the brief time span.
3. Select Clear and Appealing YouTube Thumbnails
The thumbnail on YouTube is equally significant. You don’t want YouTube to choose a random thumbnail from your video because it may be unappealing to visitors.
Make your thumbnail as descriptive as possible. If your film includes a close-up of your face while you make eye contact with the viewer, for example. You could also use a dramatic still from a video with action.
4. Improve the Description of Your YouTube Channel
The video description should not only include keywords. In fact, trying to stuff keywords into your description will get you thrown out of the SERPs and perhaps fined by YouTube.
Instead, you should make your descriptions interesting. Allow them to stand alone from the video.
Consider the copywriting for your landing pages. Use the following tactics in your video descriptions:
- Display the video
- Explain how the video will benefit the audience.
- Pose smart questions
- To split up the material, use bullet points.
Just like you want visitors to convert based on the material on your landing page, you want viewers to convert after watching your video.
5. Include Contact Information
You don’t want YouTube to be your viewers’ final point of contact with your Knowledge Commerce business because you don’t own it. You prefer that they contact you in other ways.
You can include links in both the video and the description. Just avoid spamming links throughout the video. You want each link to serve a certain function.
Use links that are relevant to the video material as well. For example, if you discuss learning more about your sector or expertise, you may provide a link to your membership.
6. Make Use of Email Marketing
Email marketing is more than just sharing your most recent blog posts or offering a coupon for your digital products. You can use it to market your YouTube channel to individuals who are already familiar with your business.
Include one of your favourite videos, for example, in your next email newsletter. If you don’t want to embed the entire video, snap a screenshot and link to its YouTube page.
Remember to add some context. Explain how the video will help your email subscribers so they will click through more frequently.
Existing Email Database
Begin with your current email list. Consider sending out an update with a link to the material when you upload a new video. You could even pitch it as a benefit of subscribing – those who subscribe will be notified first about new videos.
Magnets for Leads
Don’t dismiss videos as a potential source of lead magnets. Consider linking from the video to your email registration page and providing a second video as a free download to subscribers.
Before submitting videos to YouTube, you could potentially utilise them as lead magnets. Sign up if you want to be the first to get them. You’ll also send them to existing subscribers, so there’s always an incentive to stay subscribed.
Playlists
Playlists are a great method to keep your email subscribers interested. Perhaps you’ve made multiple videos on a specific niche topic. Send out a playlist so that your subscribers may see them all at once.
Alternatively, as a lead magnet, provide unique playlists. Of course, you’ll want to organise your YouTube videos into playlists, but we’ll get to that in a minute.
Needs for Action
Many business owners believe that calls to action should always link to a landing or sales page. This isn’t totally correct. Yes, you want customers to buy your digital items, but only when they’re ready. If your prospects are still in the research stage, you should direct them to resources that will assist them in making a decision.
7. Participate in Community Activities
YouTube, like your neighbourhood or town, has its own community. It is made up of people who make videos as well as others who like viewing videos.
People are less inclined to view your content if you are not participating in this community. They are less likely to hear about your channel or know your name or business name when they see it.
Commenting on other people’s videos, for instance, may appear to be a waste of time. After all, that action has no direct impact on the engagement of your own videos.
People will start to seek you out if they see you continuously offering value to the community. YouTube channel advertising does not necessarily have to begin with you.
8. Use Your Blog to Promote Your YouTube Channel
Don’t forget to use your blog to expand the reach of your YouTube channel. For example, you could place a static link in your blog’s sidebar.
However, when appropriate, we advocate embedding your movies in blog entries. Make as many people aware of your videos as possible.
9. Hold a Contest
Contests are among the most effective marketing techniques, as we’ve previously stated on the Kajabi blog. A giveaway or contest encourages people to consume your material, whether it’s a blog post, an Instagram account, or a YouTube channel.
Consider holding contests for your YouTube followers and subscribers. For example, you could draw a number that corresponds to the comments section of your YouTube video. The remark that corresponding to that number will be awarded a gift, such as free access to your most recent mini-course.
10. Include a YouTube channel link in your email signature.
Even if you’re not writing to your subscribers individually, you can advertise your YouTube channel via email. In order to entice recipients to click, include a link and a quick CTA in your email signature.
For example, your CTA may be: “Check out my daily three-minute exercise recommendations on YouTube to strengthen your body and mind.”
11. Make a Weekly Video Series
Video series frequently generate greater interest than single videos. A series signifies a long-term commitment and assures your audience that there will be more to come.
A difficult subject cannot always be covered in a single lecture.
a single video According to research, shorter videos receive greater interaction and views. The sweet spot is usually two minutes long.
That doesn’t imply you should skimp on the specifics. Instead, break up a complex topic into 10 or 20 videos. In each part, cover a small portion of the topic (for example, answering one specific question).
12.Create Playlists
Playlists were mentioned in association with email marketing, but they can also be used for on-platform YouTube channel promotion. When you take the effort to make playlists, your subscribers will have an easier time finding the information they are looking for.
Videos are unlikely to appeal to both audiences.
So you organise your videos into playlists. You could make a
For example, one playlist could be for exercises, another for stretches, and yet another for marathon training.
Let’s go with the fitness example we’ve used before in this article. You could make films for both beginners with no fitness experience and marathon runners who are in better shape than most NBA players.
Videos are unlikely to appeal to both audiences.
So you organise your videos into playlists. You may make a playlist for exercises, another for stretches, and another for marathon training. If I Create playlist then there is high chances that it will make viral my video.
Remember that YouTube, like Facebook, Instagram, and Twitter, is a social media platform at its core. It does, however, have a distinct and narrow emphasis.
You might have Instagram followers who don’t watch YouTube. They could check it out if you tell them you create original content there. Don’t pass up opportunities to advertise your YouTube channel on other social media platforms. Keep promotional posts to a minimum, but keep in mind that reaching out in other ways can greatly widen your readership.
14. Promote Your YouTube Channel Throughout the Internet
Cross-promote your YouTube channel in forums, blog articles, live or pre-recorded webinars, and dozens of other websites. Simply make sure that the link to your YouTube channel or a specific article makes sense in context.
In other words, you want visitors who click on your link to get something out of it. Otherwise, you will irritate potential customers.
15. Produce Q&A Videos
There are several methods to interact with your fans and following online. One method is to solicit questions from your audience and then respond to them in a single YouTube video.
It’s more personalised than a straightforward FAQ section on your blog. Furthermore, it creates the illusion of a one-on-one dialogue. As you read questions and respond to them, you build a dialogue with everyone watching.
Even if you only received one question, others are likely to be interested in your response. Later, when people ask similar questions, you can point them to this resource.
16. Collaborate with Other Brands
You may have noticed that we frequently encourage collaborating with other Knowledge Commerce practitioners on the Kajabi blog. There’s a reason for this.
When you form relationships, you have access to an audience that you would not have been able to reach otherwise. Furthermore, you associate your brand with someone else’s — and, if you did your research, a brand that can help you build yours.
you’re teaching individuals how to improve their golf game. Assume Nike approached you for a collaboration. You’d be overjoyed, right?
That is how all partnerships operate, albeit at a lower level. Consider filming videos with other Knowledge Commerce experts and posting them on both channels.
17. Make use of CTAs
Don’t forget to include CTAs. The conclusion of your videos Make it worthwhile for others to subscribe to your channel, leave comments, and enjoy your video. They will not provide if you do not ask.
18.Add Your Own Subtitles
Subtitles are automatically added to YouTube videos for persons who are deaf or prefer to watch and read rather than listen. They are, however, far from ideal.
Subtitle correctness can be affected by sound quality, accents, and other variables. Consider adding custom subtitles to avoid improper rendering. You’ll make certain that your audience knows exactly what you’re saying.
19. Make use of end cards or screens
End cards and end screens can also assist in the promotion of your YouTube channel. Because they are interactive and available on mobile devices, these features have supplanted annotations on YouTube. You can use them to provide a call to action, link to related playlists, and solicit subscriptions.
End cards or screens can also be used to link straight to your Kajabi website. To make the material more dynamic, including a thumbnail image.
20.Allow (and encourage) others to embed your videos.
Yes, the YouTube videos you make and publish are your personal property. You don’t want them to be stolen.
Refusing to enable individuals to embed your films on their websites, on the other hand, is akin to saying “no” to potential traffic and leads. Do not attempt it.
Instead of preventing individuals from embedding your movies, encourage them to do so. Encourage your visitors and supporters to embed your videos all over the web. You’ll get a lot of attention.
21. Request Engagement
It has long been known that consumers cannot be expected to act on their own. They will occasionally, but it is far from consistent.
Instead, you should ask for what you desire. Ask viewers to leave a remark if you want them to. For example, mention that you’ll be available to answer any queries left in the comments.
You can also request that people like your videos and follow your channels.
22. Interview Influencers in Your Niche
Giving your YouTube channel some star power is a terrific approach to market it. Consider interviewing an influencer or an acknowledged expert in your field.
That person will most likely spread the word about the interview to his or her audience. You’ll also Views can be obtained solely from name recognition. The interview can be conducted in person or by marrying your screens in post-production.
23. Experiment with YouTube Live.
We’re seeing a gradual (but steady) move toward live video. Nowadays, everyone is doing it, whether on YouTube, Facebook, or Instagram.
Going live allows you to interact in real time with your audience. Rather than watching a pre-recorded video, your fans can watch you speak to them live. They can also submit questions or comments.
It may appear frightening at first, but it will become simpler with experience. You won’t be sorry when the subscriptions, click-throughs, and likes begin to increase. You don’t have to try YouTube Live again if you don’t like it the first time.
24. Concentrate on Google SERPs
When it comes to Google SERPs, SEO isn’t the only factor to consider. You want your movies to appeal to people as well as target major keywords and make your copy search engine friendly.
Keep your headlines or titles to 55 characters or less. The complete title will appear in the SERPs instead of being cropped off. Optimize the first sentence or so of your description for Google’s meta tags as well.
25. Promote Your YouTube Channel
- Promoting your YouTube channel can greatly increase your exposure. However, you don’t want to spend too much money on advertising.
- Advertise Your Video Channel Using Google AdWords: Use Google AdWords to promote your specific videos. For this form of promotion, select your best material.
- Target Your Audience: Select a specific group of people who will benefit from your video. Increased audience size will result in unqualified leads and increased advertising expenditures.
- Make Use of Ad Formats: Examine the various ad formats and do tests to see which ones provide the best ROI.
- Create Clickable Ads: Channel your inner copywriter and marketer to improve your ad creative and make it engaging enough to get clicks.
- Applya Proven Strategy: Read articles written by people who have effectively used advertising to promote their YouTube channels. When possible, always reproduce a tried-and-true technique.
- Analyze Your Results and Improve Your Campaigns: Continue to track your advertising efforts. If you’re getting poor results, try something different. Make modifications till your campaign is perfect.
